In a world where people are spending less on things like comics, companies often have to try to do different things to keep readers interested and entertained. Comic companies, and in particular the big ones like DC and Marvel, often have “events” like “Final Crisis” and “Civil War” to help keep sales brisk.
They also sometimes have other tactics up their sleeves like improving the color and printing of comics and coming up with new and innovative ways to produce comic covers. On that subject, Marvel has come out with something new: Foilogram Covers.
I won’t try to explain it but instead, will leave it to the experts in the form of the official Marvel press release. Be sure to check out the larger covers after the break. Sadly, seeing them here doesn’t really illustrate how cool they look. For the full effect, check out the comics at your local shop.
Here’s the info:
Marvel is pleased to unveil the special variant covers to Ultimate Comics Spider-Man #1, Ultimate Comics Avengers #1 and Ultimate Comics Armor Wars #1 utilizing the brand-new Foilogram cover treatment! Part foil, part hologram, these reflective covers will jump at you from shelves! Watch as Spider-Man’s webbing catches the light! Examine the intricate technology of Tony Stark! And, yes, that’s Captain America’s shield shining back at you!
“This is Marvel doing the nineties right,” explained David Gabriel, Marvel Comics Senior Vice President of Sales & Circulation. “We’re taking two of the most popular cover treatments of all time—foil and holograms—to create an all new kind of cover, as a ‘thank-you’ to fans who’ve been demanding this kind of variant! Retailers and fans don’t need to worry. We’re only doing this on a limited basis. You won’t see one on Ms Marvel #46 or Lockjaw and the Pet Avengers #4. We’re using them to mark very special occasions…such as the launch of Ultimate Comics line.”
As the Ultimate Comics line launches with Marvel’s top characters and top creators, you can’t miss the star-studded Ultimate Comics Avengers #1, Ultimate Comics Spider-Man #1 and Ultimate Comics Armor Wars #1, now with Foilogram Variant Covers! Fans, speak to your retailers now about how to secure one of these variant covers!
ULTIMATE COMICS AVENGERS #1 FOILOGRAM VARIANT (JUN090470)
Written by MARK MILLAR
Pencils by CARLOS PACHECO
Special Foilogram Variant by CARLOS PACHECO
Parental Advisory …$3.99
ULTIMATE COMICS SPIDER-MAN #1 FOILOGRAM VARIANT (JUN090473)
Written by BRIAN MICHAEL BENDIS
Pencils by DAVID LAFUENTE
Special Foilogram Variant by DAVID LAFUENTE
Rated T+ …$3.99
ULTIMATE COMICS ARMOR WARS #1 (of 4) FOILOGRAM VARIANT (JUL090484)
Written by WARREN ELLIS
Penciled by STEVE KURTH
Special Foilogram Variant by BRANDON PETERSON
Rated T+ …$3.99