It looks like the Teenage Mutant Ninja Turtles have a new place to call home: MTV Networks and more specifically, Nickelodeon. According to Reuters, the network, the world’s number one for kids, acquired the rights today to the globally recognized, and phenomenally successful, Ninja Turtles property for roughly $60 Million.
The network plans to develop a new CG-animated television series based on the shelled superheroes, which will potentially debut sometime in 2012. In addition, the network is planning the release of brand new feature films starring the Turtles in partnership with Paramount Pictures and will also continue to work Playmates Toys on merchandising of the Turtles.
“Teenage Mutant Ninja Turtles shares a comedic sensibility with the Nickelodeon DNA, with added layers of action and fantasy that have kept this property an evergreen favorite with multiple generations of audiences,” said Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group. “We are extremely happy to have the opportunity to be able to focus on this property and creatively re-introduce it to a new generation of kids.”
“Teenage Mutant Ninja Turtles is a property that maintains a very passionate global fan base, is rich with opportunity for a tentpole movie, and is exactly the right property for us to work together with Nickelodeon,” said Adam Goodman, President, Paramount Pictures.
Actually, TMNT and Nick seem like a great partnership. TMNT has always seemed more of a kids thing to me and for it to be on Nickelodeon and then have a brand new movie from Paramount should continue to expand the appeal of these characters for a long time to come.