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Microsoft backs out of ‘Family Guy’ Special

by Bob Starr, Oct 27 2009

Sad StewieIn what may come as no surprise to some, Microsoft has backed out of the Family Guy special that would have promoted Windows 7. Well, thanks a lot Microsoft for completely undermining the article I already wrote regarding this very event. Microsoft responded in a statement:

“We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of Family Guy, but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand.

We continue to have a good partnership with FOX, Seth MacFarlane and Alex Borstein and are working with them in other areas.  We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent.”

“…not a good fit with the Windows brand.”  Has anyone at Microsoft even watched an episode of Family Guy? How did they not see what was coming? Well, as much as I was somewhat skeptical of the whole deal it would have been interesting to see what Seth McFarlane thought up for the show. Maybe Apple should jump in and pick up where Microsoft left off to promote Snow Leopard?

Posted in: 20th Century Fox · Animation · Apple · Comedy · Deals and Dealmaking · Marketing · Microsoft · TV
Tagged: Alex Borstein, Family Guy, Seth McFarlane, Windows 7
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