Hockey Fan? Feel like your favorite team needs the perfect boots-and-cape wearing hero to represent everything that city stands for? Well, Stan “The Man” Lee feels the same way, and is currently working on The Guardian Project for the NHL which will bring a create a brand new superhero for every team in the league. Here’s a press release you have to read to believe.
Stan Lee’s vision for his latest superhero franchise, The Guardian Project, which will encompass the creation of 30 Guardians (one to represent each NHL team) as a new series of superheroes, with a creative concept that organically and authentically incorporates various NHL elements but is not set in the world of hockey. “I’ve always believed that every great plan starts with a great story,” says Mr. Lee. “In the creation of GME and its unique and unprecedented relationship with the NHL, I truly believe we have the perfect combination from which to launch 30 new superheroes and excite young fans around the globe.”
Created and developed by Stan Lee and Tony Chargin, EVP of GME Creative Affairs, and Jake Shapiro, each Guardian has been derived from its corresponding hockey team, complete with special powers representative of each team and city. These 30 Guardians will be unveiled together in a special presentation during the 2011 NHL All-Star Game on January 30 in Raleigh, NC.
While this was just mentioned today, there will already be a teaser package for the project revealed this weekend at New York Comic Con. This plan comes from the idea of bringing a whole new audience to the NHL, and dramatize the interteam rivalry with symbolic heroes and villains battling it out in many forms of media.
The current media plan includes an online presence, mobile apps, books, video games, live performances, broadcast media, sponsorship, and of course, merchandise. If you’re headed to NYCC this weekend, be sure to hit up the Guardian Project panel tomorrow, October 8th, at 4:45pm in room 1A08 at the Jacob Javits Center. Excelsior!