In an announcement that’s not that surprising seeing as adoption of the premium service has been rather slow, Hulu has decided to drop the monthly price of its “Plus” service by $2. The new monthly bill for the service will now be $7.99, effective immediately.
According to Hulu: “The monthly price for Hulu Plus moving forward is just $7.99. Any current subscribers who joined during our preview period will receive a credit for the difference from the $9.99 preview price. This credit will automatically be applied to their next billing cycle.”
Good news. But wait, there’s more. The company also announced some cool promotions aimed, presumably, at generating new business. They are:
• One free week trials for all new subscribers. In addition, current subscribers who joined during the preview period will receive a credit for one week of Hulu Plus toward their next month’s subscription.
• Two free weeks of Hulu Plus for both current subscribers and friends they invite through our referral program. Subscribers can learn more by clicking on the “Referrals” tab on their Hulu profile page.
• 11 weeks ($20 worth) of free Hulu Plus with the purchase of a Sony BRAVIA connected TV or Blu-ray player through January 31, 2011.
• One free month of Hulu Plus with the purchase of a Roku device through December 15, 2010.
In addition , Hulu also announced that the service will be launching on Roku today and will be coming to “Internet-connected Vizio, LG Electronics, and Panasonic Blu-ray players and HDTVs; TiVo Premiere DVRs; the Xbox 360; and Western Digital’s WD TV Live Hub Media Center and WD TV Live Plus Network Media Player,” in the coming months.
Updates to the Hulu Plus iPad, iPhone, iPod touch, Samsung, and PlayStation 3 players will be dropping this week as well. So, a big week for those of you using Hulu Plus. For those of you that aren’t, any chance this price drop will entice you to come aboard?