In direct competition with Apple’s own App Store Amazon announced late yesterday the launch of its online store for Mac OS X applications. The store, which features downloads of over 200 different software titles and 51 different games, will go head to head with Apple’s own offering.
Programs such as Microsoft Office, Intuit’s QuickBooks and games such as Dragon Age: Origins and Call of Duty: Modern Warfare are currently available. Customers can quickly purchase and download applications using their Amazon accounts, download the software and get to work. No need to wait for a box to arrive at your doorstep.
In addition, purchases are automatically backed-up in case customers need to reinstall the apps at a later date. This is a nice feature and saves customers from having to hassle with downloading again and also with backing up lots of software installers.
According to the online sales giant the “Mac Download store features an install-less download process where the customer gets just the product without any unwanted extras, making for faster and easier purchases. Plus, downloads are conveniently backed up in your Games and Software Library where you can download an unlimited number of times for personal use.”