Not to mention the fact that this is essentially the sequel to four different individual franchises. So yeah, people pay attention when things like two new banners are unveiled.
Yahoo! Movies and Moviefone both debuted one of the two new character banners for The Avengers. The first depicting the main four heroes from previous franchises, and the other showcasing supporting characters and the villain of the movie.
These are very standard looking character posters, but there are a few interesting things we are seeing here. For one, this is the first time I have seen Mark Ruffalo as Bruce Banner and I see the character more so than the actor. Also, Captain America is the only one in mask and not showcasing a star of the film.
This might be some extreme over analyzation, but I think it really fits the character of Cap to stay in his mask, as opposed to the nigh celebrity in Tony Stark, who is on the poster sans helmet.
Compared to the Comic-Con connected character posters, these banners seem almost lazy. It is almost like they had a series of cool character posters and chained them together for the sake of creating something banner sized. It would have been much more exciting to see the comic style painted posters as a banner and these cut up into individual pieces.
Take a look at the full spread of posters after the jump.