Renting DVDs is fast becoming an antiquated concept, soon to join music stores and MySpace as nostalgic reminders of days gone by. With the prevalence of digital downloads and high quality streaming, brick and mortar rental stores are fast becoming an endangered species.
Redbox has been able to carve out a niche for themselves in the failing industry by bringing the maximum amount of affordability and convince with 1 dollar rental units in stores nationwide. Not just content with staying alive for a few more years Redbox has recently partnered with Verizon to bring a new streaming service to compete with Netflix, Hulu, Amazon Prime and all the rest. From a recent press release:
Verizon and Coinstar, Inc. today announced the formation of a joint venture that will create a new choice for quality- and value-conscious consumers seeking a simple and affordable way to access the video entertainment they crave. The venture’s services will offer all of the convenience, simplicity and value of Redbox® new release DVD and Blu-ray Disc® rentals combined with a new content-rich video on-demand streaming and download service from Verizon.
The service is expected to roll out in the second half of 2012, and with the infrastructure of Redbox already in place this new service stands a real chance at biting into Netflix’s failing grip on the market place it basically invented.
For more info, visit their website at http://www.redbox.com/