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Marketing


Anthony Hopkins Fully Transformed in the First Image from ‘Hitchcock’

by Jonathan Weilbaecher, Apr 19 2012 // 11:30 AM

One of the most intriguing films currently filming is Hitchcock. The movie that tells the tale of the making of Psycho, arguably Alfred Hitchcock’s most famous work. Sir Anthony Hopkins plays the titular director and before now it was hard to really envision the famous actor as the equally famous director.

Then People Magazine released this picture.

Wow, that has to be the penciled in favorite for best make-up at the 2013 Oscars. He looks amazing in one of the most recognizable silhouettes in cinema history. Hitchcock is fast becoming one of the must see films of next year with an all star cast that includes Hopkins, Jessica Biel, Helen Mirren, Scarlett Johansson, Danny Huston, Toni Collette, Kurtwood Smith and Michael ‘flipping’ Wincott!

That is a must see cast, and considering they are telling the story of how one of the most iconic and important films ever made came to be, it is easy to get excited. Of course as famous as Hitchcock’s visage is, his voice is also very specific, so it will would still behoove us all to wait on the first trailer before we set our final expectations.

The film is directed by Anvil! The Story of Anvil director Sacha Gervasi, and is set for release some time in 2013.

Posted in: Announcements · Biopic · Drama · Marketing · Movies · News · Photos
Tagged: Alfred Hitchcock, Anthony Hopkins, Biopic, Danny Huston, Helen Mirren, Hitchcock, Jessica Biel, Kurtwood Smith, Michael Wincott, Movies, News, Psycho, Sacha Gervasi, Scarlett Johansson, Toni Collette


‘Community’ Releasing New Animated Shorts Online This Week

by Sebastian Suchecki, Mar 6 2012 // 10:00 AM

Community is known for its off the wall plot lines and clever marketing, and the new promotional campaign for NBC’s cult favorite will not disappoint. Your favorite characters from Community will be getting animated for three promotional shorts designed to drum up interest in the show’s March 15 return to NBC’s schedule.

The announcement was one of many made during Community‘s PaleyFest session on Monday. For those of you unfamiliar with PaleyFest, for a quarter century they have held a festival at the Paley Center for Media in LA, which celebrates the best of television with the creative teams who make the breakthrough programs. It allows for interaction between the creative television community, television stars and their fans in a panel type environment.

The shorts, titled Abed’s Master Key, will debut on March 7 on Hulu, Hulu Plus and NBC.com. They were written by Dave Seger (Channel 101) & Tom Kauffman (Lil Wayne’s Big House).

For those Community fans who can’t wait for March 7th, here’s a preview after the jump:

Continue Reading →

Posted in: Animation · Announcements · Comedy · Marketing · NBC · News · Shorts · Sitcoms · TV · Video
Tagged: Abed, Abed's Master Key, Channel 101, Community, Dave Seger, Lil Wayne's Big House, PaleyFest, Tom Kauffman


New Poster For Tim Burton’s Next Stop-Motion Animated Film ‘Frankenweenie’

by Jonathan Weilbaecher, Feb 22 2012 // 11:30 AM

2012 is going to be a big year for stop-motion animation, with three high profile stop-motion animated features invading cinema’s throughout the year. The most notable of this bunch is Tim Burton’s next feature, Frankenweenie, which is a feature length, animated adaptation of Burton’s own 1982 short film.

Frankenweenie tells the tale of young Victor, a boy who loses his beloved dog Sparky and reanimates him with the power of electricity. If it was not obvious up to this point, the film is an homage to the Frankenstein movies and novel.

One thing that the poster clearly presents, but is still probably lost on most people, is that the film is shot in black and white. This is a bold creative decision for any film, and one Burton used to great success once before in Ed Wood.

However, it is still a tremendous risk for a stop-motion animated film, a genre that is usually noted for it’s ability to present vibrant and extraordinary visuals. Even Burton’s own Corpse Bride used color to great effect in illustrating the differences between the world of the living and the world of the dead.

The film is set for an early October release, just in time for Halloween! You can see the full poster after the jump.

Continue Reading →

Posted in: Adaptation · Animation · Directors · Disney · Marketing · Movies · News · Posters · Reboots and Remakes
Tagged: Adaptation, Animation, Disney, Frankenweenie, Movies, News, Poster, Remake, Stop Motion, Tim Burton


The First ‘Hobbit’ One-Sheet Has Been Released

by Jonathan Weilbaecher, Dec 22 2011 // 3:00 PM

There have been a lot of Hobbit related stories in the last few days, including the debut of the first teaser for the film. Now in addition to that first footage we are also getting the first one-sheet for the film, just in time for the Christmas cinema rush.

The poster does a great job evoking the sense of starting a grand adventure, and the focus on just Bilbo in Bag End is appropriate. Compared to the first Lord of the Rings one-sheet that focused on Frodo and the ring, this poster feels right as the beginning of the whole saga. The dutch angle and harsh lighting might seem a rather odd choice at first, but then you realize how off putting an uncomfortable leaving the Shire is for Bilbo and it all makes sense.

Everything we have seen from this movie up to this point has been amazing, it is finally starting to feel like there is a new Peter Jackson directed Tolkien film coming in less than a year. This poster helps set the tone for a two year adventure that brings us back into the glorious world of Middle Earth.

You can see The Hobbit: An Unexpected Journey next year and the full poster after the jump.

Continue Reading →

Posted in: Action · Adaptation · Fantasy · Marketing · MGM · Movies · New Line · News · Warner Bros
Tagged: Fantasy, JRR Tolkien, MGM, Movies, New Line, News, Peter Jackson, Poster, The Hobbit: An Unexpected Journey, Warner Bros


Two New Horrifying Viral Videos for ‘Paranormal Activity 3′ Hit The Web

by Matt Raub, Sep 28 2011 // 7:00 AM

It all started as a little, micro-budget horror flick 3 years ago, that has now become a phenomenon (pun intended) and one highly anticipated trilogy. Oren Peli’s Paranormal Activity is just that, and the viral marketing campaign for the upcoming third installment is just beginning.

Over the weekend, several news outlets received a VHS tape and VCR in the mail that had some pretty scary stuff on it. Just enough to get you to pee yourself with both fear and anticipation for what the next film has to bring us.

Here’s what we can look forward to in terms of a story.

The third film takes place in 1988, when Katie and Kristi were kids. While trying to get video proof of Bloody Mary, Katie and Kristi are first confronted by the monstrous demon haunting them in the first and second movies along with their family.

Check out two of the static-filled videos after the jump, and catch Paranormal Activity 3 in theaters on October 21st.

Continue Reading →

Posted in: Horror · Marketing · Movies · News · Trailers · Video · Viral Marketing
Tagged: Ghosts, Horror, Oren Peli, Paramount Pictures, Paranormal Activity, Paranormal Activity 3, Trailers, Viral Video


Muppets Continue Their Viral Adventure with ‘The Fuzzy Pack’ Trailer

by Matt Raub, May 27 2011 // 7:00 AM

Summer is here, which means viral marketing is at its peak. And who doesn’t love viral marketing for a movie starring the Muppets? The answer is nobody. That’s why Disney has been on top of things with their viral strategy this week with the Green with Envy trailer earlier this week, and now a new trailer for The Fuzzy Pack.

This trailer isn’t nearly as ingenious as Envy, and it looks like it’ll be capitalizing on the obvious success of this weekend’s Hangover Part 2. (“The Fuzzy Pack” is an obvious riff on “The Wolf Pack”.)

The things this trailer does give us? Proof that both Wanda Sykes and Danny Trejo can still be awesome and hilarious in a movie starring felt puppets.

Take a look at the new trailer after the jump and join in the Muppety chaos on November 23rd.

Continue Reading →

Posted in: Comedy · Disney · Kids · Marketing · Movies · News · Trailers · Video · Viral Marketing
Tagged: Amy Adams, Danny Trejo, Disney, Hangover, Jason Segel, Muppets, The Muppet Movie, Wanda Sykes


Marvel Mocks Volkswagon’s ‘Little Darth Vader’ Commercial with ‘Little Thor’

by Sebastian Suchecki, Apr 25 2011 // 8:00 AM

While we may have brought you a very spoilerific Thor video on Friday, we can assure you that this one won’t ruin anything for you. Back during the Super Bowl, Volkswagon had one of the better commercials of the night with their Little Darth Vader spot.

Now Marvel is taking a page from their book with their very own Little Thor commercial. It almost seems like it could be a normal commercial, with the exception that not many kids would want to dress up like The God of Thunder on a whim (at least not yet).

The end of the commercial also has a bit of a WTF ending that may not have gone over so well if this were a real car commercial. Fortunately, its just a spoof — and a pretty funny one at that.

The real Thor is set to hit May 3rd and stars Chris Hemsworth as the title character. Alongside Hemsworth, the film stars Natalie Portman, Anthony Hopkins, Kat Dennings, Clark Gregg, Idris Elba, Ray Stevenson, Rene Russo, and Tom Hiddleston.

Until then, enjoy the commercial after the jump.

Continue Reading →

Posted in: Action · Comedy · Comics · Marketing · Marvel · Movies · News · Trailers · Video · Viral Marketing
Tagged: Anthony Hopkins, Clark Gregg, Darth Vader, Idris Elba, Kat Dennings, Marvel, Natalie Portman, Ray Stevenson, Rene Russo, Thor


Rainn Wilson and Ellen Page Help Fight Crime At SXSW

by Matt Raub, Apr 20 2011 // 2:30 PM

It may be about a month over, but that hasn’t stopped the marketing machine for James Gunn’s Super from bringing us some great internet material to enjoy while still pimping out the film.

In this case, said marketing is in the form of both Rainn Wilson and Ellen Page (the film’s heroes) fighting crime in Austin, TX for this year’s South by Southwest film festival.

The film stars Wilson, Page, Kevin Bacon, Michael Rooker, Liv Tyler, and Nathan Fillion in a very dark, very hilarious look at a regular nobody who decides to take justice into his own clenched fist.

Take a look at the clip of Wilson taking to the streets of Austin after the jump, and catch Super in theaters everywhere and on demand via Comcast, Cox, Cablevision, Time Warner, and Bright House.

Continue Reading →

Posted in: Action · Comedy · Drama · Indie · Marketing · Movies · News · SXSW · Video
Tagged: Ellen Page, James Gunn, Kevin Bacon, Liv Tyler, Michael Rooker, Nathan Fillion, Rainn Wilson, Super, SXSW


New Vampire Drama ‘Stake Land’ Goes Viral

by Matt Raub, Apr 12 2011 // 10:00 AM

Who doesn’t love a good viral marketing campaign? We sure do. That’s exactly what is going on with Jim Mickle’s upcoming vampire flick, Stake Land. That’s right: vampires and viral videos. Get ready to explode, internet.

The film stars modern horror queen Danielle Harris, and comes from a place where vampires rule the world and are a complete plague on humanity, and not just shiny, shirtless guys with big hair who date high school girls. Here’s the official synopsis.

America is a lost nation. When an epidemic of vampirism strikes, humans find themselves on the run from vicious, feral beasts. Cities are tombs and survivors cling together in rural pockets, fearful of nightfall. When his family is slaughtered, young Martin (Gossip Girl’s Connor Paolo) is taken under the wing of a grizzled, wayward hunter (In the Cut’s Nick Damici) whose new prey are the undead.

The film hits theaters on April 22nd, but you can get a taste of what you’re in store for with their viral video after the jump in which a young aspiring filmmaker attempts to shoot a home video with his father, until he notices a change in him, and not for the better.

Continue Reading →

Posted in: Action · Drama · Horror · Indie · Marketing · Movies · News · Video · Viral Marketing
Tagged: 'Stake Land', Connor Paolo, Danielle Harris, Jim Mickle, Kelly McGillis, Michael Cerveris, Nick Damici, Sean Nelson


‘Prototype 2′ Teaser Trailer Answers One of Life’s Deepest Questions

by John Carle, Feb 28 2011 // 8:30 AM

Penny Arcade is known for their stirring satyrical commentary of the video game and geek world. Back when Prototype was released, they posed the question: “In Prototype, you can do karate kick on a helicopter. What the f**k else do you want?” When we played through the game, we would have been hard pressed to come up with an answer. Now, the good folks at Activision and Radical have found it for us.

Even though it is at least a year away with a 2012 release date, we are keeping a eye out for any information we can get about Prototype 2. This time, without going head to head with Infamous, Prototype 2 will get a chance to shine on its own as the story of the antihero in a world gone mad. We hope the team at Radical is able to take what they learned from the original game and improve upon the success of the franchise.

Take a peek below at the new teaser trailer showing some of the first action from Prototype 2, also plugging the exclusive first look coming to EGM in April. Stick to the Flickcast for more on Prototype 2 as it becomes available.

Continue Reading →

Posted in: Activision · Announcements · Games · Marketing · News · Playstation 3 · Trailers · Video Games · Xbox 360
Tagged: Activision, Alex Mercer, Games, James Heller, Playstation 3, Prototype, Prototype 2, PS3, Radical Entertainment, Trailers, Video Games, Xbox 360


‘Battle: Los Angeles’ Kicks Up Its Viral Marketing

by Sebastian Suchecki, Feb 21 2011 // 12:30 PM

Many can debate that modern alien invasion films can’t hold a candle to classics like The Day The Earth Stood Still or War of the Worlds, but one thing that we have today that sets us apart is viral marketing. That’s exactly what’s starting up for the upcoming “military vs. alien” film Battle: Los Angeles.

Over the weekend, a 4 second long YouTube video was released, showing a brigade of alien spacecrafts hovering over the 110 freeway. If submitting a 4 second video to YouTube and getting upwards of 100,000 views in less than a week isn’t considered viral, then we don’t know what is.

For those who want to stay in touch with all things Battle: Los Angeles, they can report to the fictional site that allows citizens to report alien threats at reportthreats.com, like them on Facebook, and follow them on Twitter.

Check out the mysterious viral video after the jump. Battle: Los Angeles is set to hit theaters on March 11th.

Continue Reading →

Posted in: Action · Drama · Marketing · Movies · News · Sci-Fi · Sony · Video · Viral Marketing
Tagged: Aaron Eckhart, Battle: Los Angeles, Michelle Rodriguez, Sony Pictures, The day the earth stood still, Viral Marketing, War of the Worlds


Editorial: ‘Dead Space 2: Your Mom Hates This’ Ad Campaign

by John Carle, Jan 24 2011 // 3:00 PM

Take a bunch of women in their late forties to mid-fifties and show them graphic images of violence and mutilation from the upcoming Dead Space 2 (which comes out tomorrow, January 25th) and record their reactions ranging from utter terror to complete revulsion. Then make sure to tell people just how violent your game is over some not so violent in game videos. Slap a “M for Mature” tag on it and there you have your ad campaign with the tag line, “Your Mom Hates This.”

Give me a break. There are so many problems with this campaign that is insulting to the gaming community as well as general consumers. Let’s break this down in a logical manner, even though obviously the advertising agency didn’t.

Dead Space 2 is a rated M game, meaning it should only be targeting players over the age of 18. But, the message of “Your mom hates this” is something that marketers would gear towards a younger self righteous and rebellious person in their early teens. By the age of 18, most people have evolved in to at least somewhat freethinking individuals who make decisions based more on personal preference than just trying to do something to tick their mom off.

Continue Reading →

Posted in: Editorial · Editorial and Opinion · Electronic Arts · Games · Horror · Kids · Marketing · PC Games · Playstation 3 · Sci-Fi · Trailers · Video Games · Xbox 360
Tagged: Dead Space, Dead Space 2, EA, Editorial, Electronic Arts, PC Games, Playstation 3, Video Games, Visceral Games, Xbox 360



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