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Marketing


First Poster for ‘Thor’ Arrives

by Chris Ullrich, Dec 10 2010 // 7:00 AM

We’ve had some pics, some footage, a video game and now with the Marvel/Disney marketing machine ramping up even more, we’ve got the first poster for the upcoming Thor film to share with you today. The film is, as you probably know, being directed by Kenneth Branagh and features Chris Hemsworth as the God of Thunder.

With this new poster we get a good look at Hemsworth as Thor as well as something I’m sure fans are thrilled about: Thor’s mighty hammer Mjohnir. Gotta say I like the look of this poster and Hemsworth strikes an impressive pose as the title character. Kudos to the marketing department for this one. It’s simple yet gets the job done.

As the items have arrived giving us a better look at the film and what’s going to be in it we’ve become more excited about it. At first, I’ll admit, we were a bit skeptical but each successive bit of information has made the film look better and better.

Check out a larger version of the new poster after the break. Thor hits theaters on May 6th, 2011.

Continue Reading →

Posted in: Comics · Disney · Marketing · Marvel · Movies · News · Posters
Tagged: Anthony Hopkins, Chris Hemsworth, Comics, Disney, Kenneth Branagh, Marvel, Mjohnir, Movie Marketing, Movioes, Posters, Thor


AMC Wants You To Spread The Dead For ‘The Walking Dead’

by Matt Raub, Oct 21 2010 // 11:00 AM

If there is one thing bringing both comic book and TV fans together, it’s the fact that Robert Kirkman’s critically acclaimed comic series The Walking Dead is coming to AMC, the home of Don Draper and Walter White. For the fans of TV, this is a chance for something groundbreaking and deep to fill that Mad Men void. For comic fans, it’s a chance to see their favorite panels taken to the screen. And for zombie fans, there is the promise of some kick ass kills week to week.

In an attempt to get more than those 3 centralized groups into the show, AMC is planning to incentiveize those loyal fans to spread the word (or in this case, the “dead”) all over the country in hopes to make the premiere the biggest night on television.

How does it work? Easy. Sign up at AMC’s Spread The Dead website with all the necessary info. Once registered, you’ll get a custom URL. For every click that URL gets from a different user, you get a certain amount of points.

Top two earners by the end of the contest on November 19th get $5,000 for first place and $2,500 for second. Don’t feel bad if you get close, because the top 15 still get some great Walking Dead prizes. So if you already have The Walking Dead premiere DVR’d, then it’s time to get your friends, family, pets, and strangers on the street to do the same. It could mean big money!

Catch The Walking Dead on AMC, October 131st at 10/9c and stay in touch will all things Walking Dead at their Twitter and Facebook pages. Good luck!

Posted in: Action · Adaptation · AMC · Comics · Contest · Drama · Horror · Marketing · News · Sci-Fi · TV
Tagged: AMC, Andrew Lincoln, Frank Darabont, Gale Anne Hurd, Horror, Robert Kirkman, The Walking Dead, Zombies


Marvel Celebrates ‘TRON: Legacy’ With Tron-Themed Variant Covers

by Matt Raub, Oct 19 2010 // 1:00 PM

Back in 1982, a movie called TRON about a programmer that is thrown into his own video game universe took the nerd world by storm. For decades, guys and girls alike were hot gluing LED ropes to black leggings so that they can look like their favorite science fiction hero. Now, those fans are getting the opportunity to live it all over again as TRON: Legacy hits theaters this December.

With that amount of fan hype involved, it’s almost understandable that a publishing company as big as Marvel would want to jump on into pimping the film with some awesome crosspromotion. Not to mention the fact that Disney and Marvel are one in the same now.

Starting next month, 10 different popular titles will get special TRON-ized variant covers by artists like Mark Brooks (Avengers: The Initiative) and Brandon Peterson (Uncanny X-Men).

The books you need to look for are as follows:

Amazing Spider-Man #651, Avengers #7, Avengers Academy #7, Captain America #612, Incredible Hulks #618, Invincible Iron Man #33, New Avengers #7, Secret Avengers #7, Thor #617, and Wolverine #4.

Before they even hit shelves next month, be sure to check out each of these variant covers after the jump, and get your TRON on December 17th!

Continue Reading →

Posted in: Action · Announcements · Comics · Disney · Marketing · Marvel · Marvel Studios · Movies · News · Sci-Fi
Tagged: Amazing Spider-Man, Avengers, Avengers Academy, Brandon Peterson, Captain America, Disney, Incredible Hulks, invincible iron man, Mark Brooks, Marvel, New Avengers, Secret Avengers, Thor, Tron, Tron Legacy, Wolverine


‘Call of Duty: Black Ops’ Single Player Trailer

by John Carle, Oct 12 2010 // 7:00 AM

As we mentioned yesterday, there was a reveal trailer for Call of Duty: Black Ops single player campaign during the Monday Night Football game between the New York Jets and Minnesota Vikings. Due to the late start on the game, it was late in the night when the trailer aired during the game’s third quarter.

And while Brett Favre and the Vikings may have disappointed a lot of people, the trailer sure didn’t. Make sure to take a peek below at the full trailer and give us your thoughts on everything Call of Duty: Black Ops as it gets closer to release.

We have already confirmed with Activision we will be reviewing a copy of the game for the site so keep your eyes peeled for that as well! Check out the full trailer after the break.

Continue Reading →

Posted in: Activision · Games · Marketing · News · PC Games · Playstation 3 · Trailers · Video Games · War · Wii · Xbox 360
Tagged: Activision, Call of Duty, Call of Duty: Black Ops, ESPN, First Person Shooter, FPS, Games, Monday Night Football, Nintendo DS, PC Games, Playstation 3, Teaser, Teaser Trailer, Trailers, Treyarch, Video Games, Wii, Xbox 360


Check Out All 3 ‘Community’ Commercials From Last Night’s Emmy Awards

by Matt Raub, Aug 30 2010 // 10:00 AM

For those of you who watched last night’s Emmy Awards…we’re sorry. There weren’t very many upsets and let’s face it, Fallon’s hosting skills left a bit to be desired. The silver lining of last night’s show? Three brand new scenes with the gang from our favorite NBC shows: Community.

The whole gang was together to help pimp the Infinity QX 56 for NBC, but we’re OK with it because it gave the fans a chance to see our favorite Greendale College students a little early before they return for a new season in September. Even Ken Jeong is back for these clips, which makes the whole series that much better.

And for those die-hards out there: yes, there’s even a Glee sucker punch in there as well. Check out the clip after the jump, in which we get some awesome food-TV gags such as How I Met Your Muffins, The New Adventures of Old Crispies, and even LOST carrots.

Catch all-new episodes of Community on Thursday, September 23rd, on NBC.

Continue Reading →

Posted in: Awards · Comedy · Emmy Awards · Marketing · NBC · News · Shorts · TV · Video
Tagged: Alison Brie, Chevy Chase, Community, Danny Pudi, Donald Glover, Emmy Awards, Gillian Jacobs, Glee, Infinity, Joel McHale, Ken Jeong, NBC, Yvette Nicole Brown


Taste Your Inner Geek With Brand New ‘Stay Puft’ Marshmallows

by Matt Raub, Aug 27 2010 // 8:00 AM

Do you share a love of all things 80′s and nerdy? Are you tired of getting that “2:30″ feeling? Well, the smart fellows at ThinkGeek can help you on both fronts. They’ve recently introduced the world to official Ghostbusters Stay Puft caffeinated gourmet marshmallows. 8-story tall monster not included.

The idea comes in just in time, as more and more rumors are surfacing about a possible third Ghostbusters film and less than a year after the popular video game with original castmembers. We’re pushing it pretty hard, so see what ThinkGeek has to say about it.

Two major things to note about these sugary mallows of awake-ti-tude: First, they are gourmet. Delicate and delicious. Second, they are licensed collectibles, which for a marshmallow is pretty awesome. Third, Stay Puft Caffeinated Gourmet Marshmallows come in a marshmallowy-feeling box – a nice reusable keepsake. And finally, fourth: Stay Puft Caffeinated Gourmet Marshmallows are CAFFEINATED! Big time. You feel it as soon as you suck one down. Take that giant marshmallow man; we’re eating your eggs one by one. So get some Stay Puft Caffeinated Gourmet Marshmallows now, relive the 80s, stay awake forever, and satiate the need for sugary revenge.

It’s hard to justify buying a box of $20 marshmallows that you actually eat, but it’s definitely a cool item to have on your shelf or desk next to your plush Mogwai and Ark of the Covenant business card holder. Check out the more stats about this awesome must-buy after the jump, and hit up ThinkGeek to pick up the ‘mallows.

Continue Reading →

Posted in: Comedy · Cult Cinema · Geek · Marketing · Movies · News · Sci-Fi
Tagged: '80's, Geek, Ghostbusters, Gizmo, Indiana Jones, Mogwai, Stay Puft Marshmallow Man, ThinkGeek


Twitter is Now Officially a Film Critic

by Bob Starr, Aug 4 2010 // 7:00 AM

Way back in October of 2009 I wrote an article entitled “Is Twitter the New Film Critic?“  I now know the answer to that question is “yes.” My theory was that with so many people talking about movies on Twitter it may be possible to assess the success or failure of a film based on film-goers opinions. Twitter commentary could feasibly act as a barometer for new releases and be the best movie critic to date.

I’m kicking myself for not acting on that idea because now someone beat me to the punch. TechCrunch brings word of a new site called fflick; a movie “review” site that taps into Twitter and determines how well films are trending on the social site by analyzing how often the film is mentioned:

“…you’ll find the Positive and Negative tweets, which display a list of tweets that the site has automatically categorized using its sentiment engine. After looking through a handful of movies, I found that the system was pretty good at identifying both negative and positive tweets, though there were occasionally some tweets that were only mentioning a film in passing or were mis-categorized.”

Having gone through some of the current film ratings myself on fflick I have to say the site reflected what I would consider to be the true sentiment regarding a particular film.  The way in which this process works is not unlike movie review site Rotten Tomatoes.

Continue Reading →

Posted in: Business · Marketing · Movies · New Media · Reviews · Social Networking · The Internets · Web
Tagged: Digg, fflick, Kevin Rose, Movies, Social Media, Twitter


Best Buy’s Movie Mode App Will Enhance Your Movie Experience

by Matt Raub, Jul 8 2010 // 9:00 AM

We’re all pretty big fans places and things where technology and Hollywood meet, so we felt it was pretty necessary to bring attention to this brand new mobile app from Best Buy. It’s called Movie Mode, and it’s a new way to enjoy films in the theaters, starting with this Friday’s release of Despicable Me.

The app syncs directly with the audio of the film, and will enhance the experience by giving you a little something to do during the end credits, aside from waiting for the expected post-credits sequence. From a Best Buy:

Available as a free download, Best Buy Movie Mode comes to life via “The Minionator,” created as part of an exclusive collaboration with Universal Pictures and tied to the July 9 release of its must-see RealD 3-D CGI feature “Despicable Me” produced by Chris Meledandri.

“The Minionator” is Movie Mode’s first film enhancing experience and offers fans a deeper connection to “Despicable Me” by translating for audiences what the film’s mischievous little yellow characters, the Minions, are saying. The app acts as a translator during the 3-D theatrical end credits for the special language of the Minions. The app will also translate the Minion language throughout the entire movie on Best Buy’s exclusive “Despicable Me” DVD released later this year.

Continue Reading →

Posted in: 3-D · Action · Announcements · Comedy · Gear · Geek · Kids · Marketing · Mobile Apps · Movies · News · Sci-Fi · Tech · Universal Pictures
Tagged: Android, Best Buy, Blackberry, Chris Meledandri, Despicable Me, iPhone, Minions, Movie Mode App, Universal Pictures


A Geeky Girl’s Guide to Summer Movies Part 2: They Want Your Money

by Diane Panosian, Jun 8 2010 // 12:00 PM

If like me, you have survived the onslaught of witty repartee between Iron Man and War Machine, time standing still in Robin Hood, and the hot mess of CGI and Jake Gyllenhaal in Prince of Persia then you are ready for what awaits you in June. Make no mistake, you may not have the monster in Manolo’s, otherwise known as Carrie Bradshaw, to suffer through but you do have a mêlée of 80’s rehashes that studios happily throw money at.

So, suit up, grab your popcorn, and prepare yourself for the next adventure that await you.

JUNE

June 4th

Ondine

Were you expecting a description of The A Team perhaps? At this point, anyone who is seeing The A Team on Friday already has their tickets, and even my words of wisdom will be unable to stop them. Instead I’ll spotlight a film that deserves attention.

Ondine is an independent film starring Colin Farrell as a fisherman who pulls up a beautiful woman in his nets. His sick, precocious daughter believes she is a Selkie, a Scottish seal who becomes a human wife on land. Time will tell if she is really as she seems.

Geekiness Factor: As a fairytale set in the modern era, it combines Splash and Heroes with a dose of romanticism and second chances. This movie works because it doesn’t use CGI, in fact the only special effects it uses comes from your very own imagination in overdrive. Its sense of wonder on faith, entrances you back to a time when you still believed in Santa Claus.

Screen Steamer: Colin Farrell has served me a heap of B movie bad boy charm in past films like The Recruit, S.W.A.T., not to mention a harmonious turn in Crazy Heart. Here he takes off his shirt only once, but seems well cast as a fisherman down on his luck and striving to be sober. Alicja Bachleda keeps you guessing as Ondine, which means “from the water.” She is alluring with a subtle sensuality in ocean soaked dresses, only coming up for air to coyly flirt with a scruffy Colin.

Continue Reading →

Posted in: DC · Geek · Marketing · Movies · News · Pixar · Sony · Summit Entertainment · Twilight · Warner Bros
Tagged: "Rampage" Jackson, Bradley Cooper, Cameron Diaz, Colin Farrell, Jackie Chan, Joe Carnahan, Jonah Hex, Josh Brolin, Liam Neeson, Megan Fox, Ondine, Robert Pattinson, Sharlito Copley, The A-Team, The Karate Kid, The Twilight Saga: Eclipse, Tom Cruise, Toy Story 3


‘Star Wars: The Force Unleashed 2′ Official ‘Subject 1157′ Trailer

by John Carle, Jun 3 2010 // 11:00 AM

There’s no denying the success and appeal of the first Star Wars: The Force Unleashed game. It quickly rose to be the highest selling Star Wars franchise game ever and was universally praised for its high quality visuals and exciting gameplay. At the Spike VGAs, the first trailer was released for the game’s sequel, aptly named Star Wars: The Force Unleashed 2. But since the VGAs, news of the game has been sparse.

Lucas Arts has recently launched the game’s website which looks to take the viral route to promote the game. Connecting to Facebook, visitors can track the progress of Subject 1157 from inside his bacta tank, listening to audio logs and playing games to help uncover memories of Vader’s former apprentice.

Some notable questions come up through exploring the site. First and foremost is how the two games will be tied together, especially since there were two drastically different endings to choose from at the end of the first Force Unleashed and the aftermaths these lead to for the apprentice. Next comes the question of the dual lightsabers.

While we have seen this done in the past, these lightsabers are shown to be blue while traditionally within Star Wars, the Sith only use red. Does this mean the apprentice is no longer a pawn of the Dark Side? Finally, keep your ears tuned to the audio clue at the end of the trailer when a very familiar voice gives a foreboding warning to those who dare traverse down this game’s dark past.

Star Wars: the Force Unleashed 2 hits stores on October 26th, 2010. Check out all the pics and video after the jump.

Continue Reading →

Posted in: Games · Marketing · Playstation 3 · Star Wars · Trailers · Video · Video Games · Viral Marketing · Xbox 360
Tagged: Lucas Arts, Marketing, Playstation 3, Star Wars, Star Wars: The Force Unleashed, Star Wars: The Force Unleashed II, Trailer, Video Games, Viral, Xbox 360


Apple Officially Ends ‘Mac vs. PC’ Ads

by Matt Raub, May 26 2010 // 10:00 AM

Back in 2006, Apple ran the first of many different variations of “friendly warfare” commercials, which pretty much portrayed the competition (Microsoft) as a nerdy, uncool, unorganized human (played by John Hodgman), while the “Mac” was a cool, casual, suave human (played by Justin Long).

After four years the aptly titled “Get a Mac” ad campaign is coming to an end. Apple’s site has changed over to the “Why You’ll Love a Mac” page, and Justin Long even suggested a few months back that the ads were starting to dry up and he didn’t see them continuing much longer.

Losing their edge or not, it was always a treat for Apple fans to get these ads sandwiched into spot breaks between our favorite shows. Hodgman, who was also a regular contributor to The Daily Show, garnered certain fame from the campaign and has even been invited to give commencement speeches at several universities.

We’ll always remember the epic promotional campaign, and some of our favorites as well. After the jump, check out one of those personal favorites, guest starring the amazing Rowan Atkinson as Mr. Bean.

R.I.P. “Get a Mac” Ads.

Continue Reading →

Posted in: Apple · Comedy · Gear · Geek · Marketing · Microsoft · News · Video
Tagged: Advertising, Apple, Commercials, Get a Mac, John Hodgman, Justin Long, Mac, Microsoft, Mr. Bean, OS X, PC, Phil Morrison, Rowan Atkinson, Windows


‘Get Him To the Greek’ Wants You . . . To Sing

by Heather Toshiko, May 6 2010 // 2:00 PM

With all the movies coming out these days its easy to get lost in all the promotions by the studios. In an effort to get audiences interested in their particular film, they often deluge potential movie goers with a whole bunch of promotional stuff that due to the sheer amount, is often overlooked or just plain ignored. Sometimes, however, something comes along that’s kinda fun and deserves a bit of attention.

One such promotional tie-in is Universal’s current Get Him to the Greek song contest. To enter is simple, especially for all you budding rockstars out there.

Just record your cover version of Infant Sorrow’s (Russel Brand’s fictional band in the film) hit song “Bangers, Beans & Mash” and enter for a chance to win a trip to the world premiere of Get Him to the Greek at L.A.’s famous Greek Theatre. 20 runners-up will win limited edition Infant Sorrow merchandise, so don’t feel bad.

Get Him to the Greek features Jonah Hill and Russell Brand and is directed by Forgetting Sarah Marshall‘s Nicholas Stoller. It tells the story of a record company executive (Hill) with three days to drag an uncooperative rock legend (Brand) to Hollywood for a comeback concert. It also stars Sean Combs, Elisabeth Moss, Rose Byrne and Colm Meaney. It hits theaters June 4.

Posted in: Comedy · Contest · Marketing · Music · News · Universal Pictures · Viral Marketing
Tagged: Colm Meaney, Contests, Elisabeth Moss, Forgetting Sarah Marshall, Get Him To The Greek, Infant Sorrow, Jonah Hill, Movies, Music, Nicholas Stoller, Rose Byrne, Russell Brand, Sean Combs, Universal Pictures



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