Those of you who follow our weekly Box Office Report may have noticed that we skipped our report last week. It wasn’t for any other reason than it was the saddest and weakest week that the US box office brought in all year. It was pretty depressing.
We figured, given the fact that two blockbusters (one with a soft opening of 425 theaters) and a kids’ threequal was hitting theaters, there was bound to be a boom in ticket sales. Or so we thought.
This weekend, the big hit (and that’s speaking wildly) was Warner Bros’ Sherlock Holmes 2, which netted only $40 Million. That’s about $20 Million less than the first film brought in on its first weekend.
The margin after that first film was also pretty massive, as Alvin and the Chipmunks: Chipwrecked pulled in a whole third of their production budget with a total of $23 Million for the weekend. This was the lowest of the three films’ opening weekends, which was about half of both films’ respective opening totals.