Whether you understand Twitter or not, it’s hard to argue the phenomenal success of the social web site. For those few of you who don’t know, Twitter is an online service that allows you to follow other people’s message “stream,” sharing thoughts, comments and web links 140 characters at a time. It’s sort of like instant messaging but instead of isolated conversations you’re speaking to a crowd (although, you can send messages to individuals if you want).
While it has been around since 2006, Twitter really picked up mainstream momentum this year. Moving beyond your standard web service, the social tool has become a platform for communication. Corporations and consumers alike now broadcast everything from product sales to thoughts on the latest films. It’s that last point I want to focus on.
The L.A. Times ran an interesting story about the “Twitter Effect” on movies. That being, how talking about films on Twitter may effect moviegoers and influence their movie watching choices. Take the data at face value and Twitter sounds like it may not be the smart bomb of film criticism everyone thinks it is:
“OTX did an online survey of nearly 1,500 moviegoers in mid- September, the bulk of the sample being moviegoers from age 13 to 49, the key moviegoing demographic group. When asked what was the most influential source for word of mouth, most respondents picked “family and friends and coworkers,” which scored 40%, followed by Facebook (31%), MySpace (9%), IMDB (8%), with Twitter and online message boards bringing up the rear with 6% each.”
I completely disagree. Why? Simply put, the study is inherently flawed. OTX went and separated sites like Twitter and Facebook from the “family and friends and coworkers” category which fails to recognize the fact most of the information we get from those two social sites are from family and friends and coworkers. Take that into consideration and it stands to reason Twitter is making up a portion of that 40% belonging to the other category.
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