by Chris Ullrich, Jan 22 2010 // 1:00 PM
We’ve been following this one closely here at The Flickcast because we’re big fans of Hulu and think it’s a great way to watch TV shows and movies you missed when they originally aired or to discover new shows. The service has many things going for it but one of its main attractions is that, at the moment, its free. You only have to watch a few commercials during a normal episode of a TV program, for example, and other than that, the service costs you nothing.
As we’ve discussed before, that may change in the near future. And now, Hulu is talking about yet another pricing model: charging users to watch episodes of 30 Rock, Modern Family and House. The move would mark a significant change for the site, which was launched nearly two years ago by a group of studios to distribute TV shows and movies via the Internet without charge.
According to reports, Hulu has spent the last several months trying to figure out how to balance what users expect to see for free with what they would be willing to pay for. Another plan being considered would allow users to view the five most recent episodes of TV shows for free but would require a subscription of $4.99 a month to watch older episodes.
Hulu believes it will need at least 20 TV series — both current ones and those no longer on the air — to make such a pay service attractive to users. A firm pricing model could emerge within six months. Well, at least they seem to be taking their time to figure out the right way to screw serve us.
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Posted in: 20th Century Fox · Geek · Movies · NBC · News · Software · TV · Tech · The Internets
Tagged: 30 Rock, House, Hulu, Internet, Modern Family, NBC, News Corp.
2 comments
by Chris Ullrich, Oct 23 2009 // 9:00 AM
Because I’m a big fan of Hulu, if true, the news that the service will begin charging viewers is very disappointing. Of course I realize that things cannot always be free, nor should they always be free. However, Hulu already has ads during its programming so it isn’t really “free” for the viewer. In many ways its just like broadcast television, only on the Internet.
My favorite part of the article, though, is the quote from News Corp.’s Deputy Chairman Chase Carey who said of the service: “I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” he said.
I guess he’s never actually visited the Hulu website and seen the ads? And really, who doesn’t love corporate speak? What he’s saying is that we won’t appreciate the value of something free until we pay for it? Sure, that makes sense.
Although, I guess in one way it is true. Once Hulu starts charging for content I, and I’m sure many others, probably won’t be watching its content anymore. So, it that respect I guess I will appreciate the value of it. . . once its gone.
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Posted in: Movies · News · TV · Tech · Web
Tagged: Hulu, News Corp.
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