Geeks don’t watch football. It’s a fact of life. But this may change for at least one night in the near future as fans of the upcoming title Dante’s Inferno will be tuning in Sunday for the big game when EA puts out its most expensive television ad ever.
Expected to be viewed by roughly 100 million fans, the Super Bowl has developed a reputation for some of the best, and worst, commercial debuts of the year. With the ever climbing price tag for commercial time during the Super Bowl, it is estimated that EA will be paying close to three million dollars for Dante’s Inferno to be shown amongst the center of the marketing universe for a mere thirty seconds.
Dante’s Inferno’s Super Bowl commercial, entitled “Hell Awaits…” will appear during the fourth quarter of Super Bowl XLIV as a final push in the game’s already extensive marketing campaign. In preparation for the game’s February 9th release date, just two days after the Super Bowl, “Hell Awaits…” concludes a campaign that included Facebook apps, action figures, comic books and an animated DVD feature.
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