by Sebastian Suchecki, Feb 4 2010 // 3:00 PM
While more than half of the people gearing up for this weekend’s Super Bowl XLIV will be more excited for the commercials, we unfortunately won’t be getting as many movie trailers as we are hoping to see. It’s been reported that Paramount, Disney, and Universal are the only studios buying time to promote their upcoming films during Sunday’s broadcast.
During the last two Super Bowl games, studios amped up their marketing and promoted 9 films over the course of the game, while we’ll only be seeing ads for 7 films this Sunday. Paramount will be buying ads to promote Shutter Island, and The Last Airbender, leaving Iron Man 2 out in the cold.
Disney, who promoted films like Up and Race to Witch Mountain last year will be focusing more on Toy Story 3, Alice In Wonderland, and Prince of Persia: The Sands of Time. Meanwhile, Universal will be setting up promotion for The Wolfman, Robin Hood, and their 3D animated pic Despicable Me.
While it’s still mostly speculation that these films will get Super Bowl spots, it’s been confirmed that Overture bought time to promote The Crazies and Sony bought time for Bounty Hunter. Warner Bros and Fox will sit this one out, as they have since 2008.
Though we may be getting less movie trailers than previous games, this will be a big year for commercials. There are more than 60 spots that have been slotted for this year’s game, where last year’s telecast fell just short. This Sunday will be an entertaining show, for sports fans and entertainment fans alike.
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Posted in: 20th Century Fox · Box Office · Business · Disney · News · Paramount · TV · Universal Pictures
Tagged: Alice in Wonderland, Bounty Hunter, Despicable Me, Disney, Iron Man 2, Paramount, Prince of Persia, Robin Hood, Shutter Island, Super Bowl, The Crazies, The Last Airbender, The Wolfman, Toy Story 3, Universal
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by Matt Raub, Nov 9 2009 // 7:00 AM
A few months ago we were treated to a mysterious teaser for a new film titled Despicable Me, which had a cornucopia of comedic names attached to it like Steve Carell, Jason Segel, Will Arnett, Kristin Wiig, Russel Brand, and Danny McBride. We’re finally getting a bit more of the puzzle solved as the second trailer for the film has hit the web.
The film focuses on Gru (Carell), the world’s #2 super villain, who is constantly at the throat of #1, his competition and enemy, Vector (Segel). The film takes a few interesting turns, which force Gru to rethink his evil ways.
The film comes from the studio and animation department that brought us Ice Age, Robots, and Horton Hears a Who! and the writing team who brough us Bubble Boy and The Santa Clause 2. Check out the second teaser after the jump, which focuses on the rivalry between Gru and Vector.
Despicable Me hits theaters on July 9th, 2010.
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Posted in: Animation · Casting · Comedy · Movies · News · Trailers · Universal Pictures · Video
Tagged: Danny McBride, Despicable Me, Jaosn Segel, Kristin Wiig, Russel Brand, Steve Carell, Will Arnett
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