Late last week, the NPD Group who is in charge of tracking, compiling and interpreting sales numbers for the video game industry released their console and game sales figures for the month of October with some surprising results. These numbers do not include Walmart sales or digital distribution of games. Let’s take a look.
Console Sales
1. Nintendo Wii: 506,900 (up from 462,800)
2. Nintendo DS: 457,600 (down from 524,200, includes all Nintendo DS SKU’s and Nintendo DSi)
3. Playstation 3: 320,600 (down from 491,800)
4. XBox 360: 249,700 (down from 352,600)
5. PSP: 174,600 (up from 146,000, includes all PSP SKU’s and PSP Go)
6. Playstation 2: 117,800 (down from 146,000)
So what does this mean for the video game industry? A few things. Nintendo takes back their top non-portable spot after losing it last month to the price reduced Playstation 3. Back over the half million a month mark, the Nintendo Wii price reduction to $199 had been a long time coming and has shown it was enough of a stimulus to even beat out the Nintendo DS as the top selling console of the month. While Sony made a huge campaign out of their price drop back in September, Nintendo has been more subtle about theirs, only posting in circulars instead of the TV adds Sony has used to attempt to make up ground.
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