In a world where people are spending less on things like comics, companies often have to try to do different things to keep readers interested and entertained. Comic companies, and in particular the big ones like DC and Marvel, often have “events” like “Final Crisis” and “Civil War” to help keep sales brisk.
They also sometimes have other tactics up their sleeves like improving the color and printing of comics and coming up with new and innovative ways to produce comic covers. On that subject, Marvel has come out with something new: Foilogram Covers.
I won’t try to explain it but instead, will leave it to the experts in the form of the official Marvel press release. Be sure to check out the larger covers after the break. Sadly, seeing them here doesn’t really illustrate how cool they look. For the full effect, check out the comics at your local shop.
Here’s the info:
Marvel is pleased to unveil the special variant covers to Ultimate Comics Spider-Man #1, Ultimate Comics Avengers #1 and Ultimate Comics Armor Wars #1 utilizing the brand-new Foilogram cover treatment! Part foil, part hologram, these reflective covers will jump at you from shelves! Watch as Spider-Man’s webbing catches the light! Examine the intricate technology of Tony Stark! And, yes, that’s Captain America’s shield shining back at you!
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