The experts were wrong again. Last weekend’s huge success of Paramount’s Paranormal Activity 3 lead everyone to believe that the film would have continued success on the weekend leading up to Halloween. Turns out, kids who love Shrek and folks that love adorable, animated kittens proved them all wrong.

That’s right, Universal’s Shrek spinoff, Puss in Boots, managed to blow Paranormal’s creepy handicam shots out of the water this weekend with a decent $34 million in the domestic box office. Don’t worry, horror fans, Activity stil stayed relevant in 2nd place as it pulled in $18.5 million, bringing its total gross up to $81 million so far.

Also opening this weekend, Justin Timberlake’s foray into the world of sci-fi with In Time made a whisper in the box office, only making $12 million, while the faux continuation of Johnny Depp’s performance in Fear and Loathing in Las Vegas (The Rum Diary) underwhelmed audiences and only pulled in $5 million for the weekend.

Next weekend, it’s the tale of two crowd-pleasers, as the Ben Stiller/Eddie Murphy caper flick Tower Heist hits theaters alongside A Very Harold & Kumar 3D Christmas, which both open up wide across the country. Are people already in the Christmas mindset or will Heist prove that the Ocean’s 11 formula works with lesser grade talent? We’ll find out in a week!

OK, I am calling it right now. Henry Jackman is a composer to watch. So far this year he has scored three films, all with a unique, interesting and fun sound. First it was the stellar X-Men: First Class, my review of which can be found here, followed by Winnie the Pooh which was really good in very different ways. Now Jackman brings his up and coming stylings to another animated feature, although this time one that has it’s roots in a decidedly different musical lineage.

Puss in Boots is the first spin off film in the Shrek franchise, and it follows the titular Puss (tee hee), played by Antonio Bandaras, in his own adventures. Puss was a highlight of the second film and one of the few good parts of the third and fourth movies so a stand alone feature might work.

The film is about sword-wielding avenger with a thick Spanish accent played by Antonio Bandaras, and if you immediately thought Zorro then you and Mr. Jackman might have something in common.

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Wait, you mean to tell me that this was a holiday weekend?  You certainly wouldn’t know it from the box office, which had its worst Memorial weekend showing in ten years.  Remember when Memorial weekend signaled the beginning of the summer movie season?  Studios usually unveiled a surefire hit to serve as a harbinger of the season.

This weekend, a holdover (Shrek Forever After) beat out two newbies, Sex and the City 2, and Prince of Persia: Sands of Time.  This is rather unusual for a holiday weekend, so let’s take a closer look at what may have happened, based on Sunday’s totals.

At the time of this writing, Shrek had collected about $43.3 Million, while SATC 2 made about $32 Million (this does not count the Thursday totals for the movie.) Meanwhile, Prince of Persia made about $30 Million.  So, the two new entries almost exactly split the vote, so to speak. Between the two of them, they made over $60 Million.  However, they were targeted to complete opposite demographics, while Shrek still appealed to families this weekend.  It should be noted that Shrek is still playing at almost 1,000 more theaters than any other movies this week.

SATC 2 cost less to make ($100M), so it will probably be fine over the upcoming weeks, but Prince of Persia had a hefty price tag of $200 Million, and it will have an uphill battle to win back its budget, not to mention that the appeal of Jake Gyllenhaal as an action hero comes into question.

At any rate, I think most of us expected SATC 2 and Prince of Persia to make $50 or $60 Million each. Yikes.

Iron Man 2 came in in third place with $16 Million, bringing its cumulative to $274 Million after four weeks in release.  Robin Hood managed to rake in another $10 Million, and now stands at $83 Million, but that is still a long, long way from its reported budget of close to $200 Million, though foreign ticket sales are helping cushion the blow.

Letters to Juliet continues to quietly perform well.  Now in its 3rd week, the film only dropped 34%, and has made over $36 Million in three weeks. The big loser this weekend was MacGruber, which plummeted 63% from its already less than stellar opening weekend, and only made $1.4 Million.

Next week we have Splice, Get Him to the Greek, and Marmaduke.  Talk about counter-programming!

At this point, what can I really tell you that you don’t know about Shrek? Unless you have been living under a tree stump in a swamp, chances are you are very familiar with the franchise about a lovable green ogre and a colorful cast of characters pulled from popular children’s fairy tales.

In this probable last movie of the franchise, Shrek (voiced by Mike Myers) is knee-deep in diapers and devilish toddler antics, and he’s not exactly digging the whole domestic thing. The realities of family life are weighing him down, and a disastrous birthday party is the last straw.

As is typical of most parents, he fondly recalls the pre-marriage and pre-kids days as being much better than they actually were. You know, that whole “the grass is always greener” mentality everyone falls victim to from time to time. In his delicate emotional state he becomes easy pickings for the shady Rumpelstiltskin, who offers Shrek one day as his former playboy self.

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It’s the most wonderful time of the year. It’s finally here! After a long and cold winter (well for the East Coast anyways- us West Coasters only had the infrequent earthquake) the glory of Summer movies is upon us. Can’t you tell I’m excited?

In an effort to make your choices clear, I’ve devised a list of movies in May based on their geekiness, hotness, and a few other gauges of greatness. Read on to see which films you should wait in line for and which should wait for you in your Netflix queue.

MAY MOVIES

May 7th
Iron Man 2

Pure, unadulterated, awesomeness.  I will be going, as in I bought my 12:01 Arclight ticket weeks ago. I expect Iron Man himself to introduce my movie-going experience. If I’m lucky John Favreau and a host of Marvelites will be sitting behind me watching my every emotion with bated breath.

Geekiness Factor: There are cool gadgets only a brilliant mind like Stark or Favreau could devise. There’s a shot in the trailer of Iron Man and War Machine unleashing holy Hell to all comers. It’s also based on a comic book (whowouldathunkit) which ups the geekiness factor dramatically.

Screen Steamer: Robert Downey Jr., or for those thinking they’re cool by calling him RDJ, is in it. He is 5 feet 10 inches of hotness in a scruffy, arrogant, decisive package. And oh yeah, Scarlett Johansson is also wearing tight black leather.

As I have yet to hear more than 2 words from her in the trailer, I will guess the bigwigs believe her bottle of red hair dye #10 is all the hotness needed to make fanboys line up. I, on the other hand, have seen her films and expect her to talk. She has a great personality beyond that pout… really, she does I swear.

Great Expectations: Just a little (note sarcasm). “I am Iron Man.” Tony Stark better bring it in this one. But, does that mean more villains, more suits, more plots, more romance, and more action? Yes, apparently that’s what constituents as better to the studios, to the detriment of us. Hopefully Favreau wised up, but from what I’ve heard and seen, that’s not the case.

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As if it was ever in question, Dreamworks was so pleased with the results that How To Train Your Dragon has brought in over the past month, pulling in nearly $400 million worldwide, that they are already gearing up for a sequel.

As if the films monetary success wasn’t enough, in an unprecedented turn of events, the film had a resurgence in popularity 4 weeks after it’s initial release, picking up the #1 spot over Warner’s The Losers and Lionsgate’s Kick-Ass. In a recent press release from Dreamworks CEO Jeffrey Katzenberg, they seem to be pleased with the results of the film, and believe that it was all thanks to the 3D medium.

2010 is off to a strong start, thanks in large part to the performance of ‘How to Train Your Dragon,’ which – having grossed nearly $375 million to date in worldwide box office – has become DreamWorks Animation’s next franchise. We plan to release the sequel theatrically in 2013.

3D continues to have a tremendous impact on the industry at large and we are now looking forward with great anticipation to bringing ‘Shrek Forever After,’ the final chapter in our beloved ‘Shrek’ series and the first in 3D, to audiences across the globe next month.

So there you have it. Dreamworks seems quite pleased with themselves, and rather than wait to see how the film fares against this summer’s blockbusters like Iron Man 2 or Robin Hood, they are cutting their losses and planning on the next film already.

You can also expect to see just about every upcoming Dreamworks animated (and probably live action) film to embrace 3D technology over the next 5 years.