Big franchises have a unique set of problems. Shepherds of large, established franchises have to worry about their brand and how it is exposed to the world.
One of the biggest global franchises is The Lord of the Rings, or more specifically the whole of Middle-Earth. It is such a huge franchise there is an entire division of The Saul Zaentz Company set up devoted to Middle-Earth. The division, Middle-Earth Enterprises, is in charge of the license, and it is up to them to maintain it’s integrity.
That’s all well and good, but some times the desire to protect the franchise ends up hurting it. One such instance is the recent attempt by Middle-Earth Enterprises to shut down a popular pub in Southampton, England called The Hobbit.
This Tolkien themed bar is a long established pub that was set up as an homage to the works of Tolkien. The intention was to bring positive new attention to the work in it’s own small way. The folks over at The Saul Zaentz Company have decided enough is enough and wants the bar to stop using the likenesses or pay up.
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