The world of viral marketing has become quite it’s own beast over the past five years. Many remember 2007’s Dark Knight viral marketing and how clowns took over dozens of cities in the U.S., and how the Cloverfield marketing had everybody stirring for weeks on what the movie was actually about. It looks like James Cameron and his team at Fox have now started up the viral machine for his newest film, Avatar.

The site, which is aptly named AVTR.com, follows the government program that puts humans into their AVATAR bodies, allowing them the edge they need to fight on the alien planet Pandora. AVTR.com is pretty bare-bones at this point, leaving us with some set designs of Pandora, a “recruiting” page where you can sign up for the program (or just a mailing list), a viral video convincing you to enlist, and links to the Twitter and Facebook.

As far as viral marketing goes, this site isn’t breaking ground. There is only one video on the page, and just because you throw some static at the beginning and end of a trailer, doesn’t make it “viral”. Fox hasn’t been the best at marketing to begin with, considering their work on X-Men Origins: Wolverine and Street Fighter: The Legend of Chun Li.

The attempt at going viral is only proof that gorilla or viral marketing shouldn’t be left in the hands of gigantic studios or companies like Coca-Cola. Instead, leave this side of movie promotion to independent studios and films like District 9 and Paranormal Activity.

The Dark Knight was the big winner with five awards at the 35th annual Saturn Awards last night in Burbank, taking home awards for best action/adventure/thriller film, best writing (Christopher Nolan and Jonathan Nolan), best supporting actor (Heath Ledger), best music (Hans Zimmer and James Newton Howard) and best special effects.

Other multiple winners included The Curious Case of Benjamin Button and Iron Man, with three each. Button won best fantasy film, best supporting actress (Tilda Swinton) and best makeup. Iron Man won best science fiction film, best actor (Robert Downey Jr.) and best director (Jon Favreau).

Other awards winners included Hellboy II: The Golden Army, which won for best horror film, Angelina Jolie for best actress in Changeling, Jaden Christopher Smith for best performance by a younger actor in The Day the Earth Stood Still, Indiana Jones and the Kingdom of the Crystal Skull for best costumes, Let the Right One In for best international film and WALL-E for best animated film.

Battlestar Galactica also won three awards in the TV catagories: best actor (Edward James Olmos), best actress (Mary McDonnell) and best syndicated/cable television series. Dexter won two acting awards, Jennifer Carpenter for best supporting actress and Jimmy Smits for a guest starring role.

Click through for a complete list of winners.

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Since last years The Dark Knight grossed over $1 Billion worldwide, there has been plenty of speculation lately on another sequel to Christopher Nolan’s highly successful Batman film franchise. Many of the questions revolved around who the next villain will be playing opposite Christian Bale, and one rumor kept popping up that Eddie Murphy will be donning the green trunks as The Riddler. Murphy never took the time to comment on the subject, and our questions went unanswered.

That all changed on late night television, of all things. Thankfully, legendary comic Eddie Murphy made an appearance on The Tonight Show with Conan O’Brien last night to promote his new film Imagine That and was able to put some of our minds to rest.

Check out the clip after the jump.

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