Even though Apple won’t be attending this year’s Macworld Expo at the Moscone Center in San Francisco, that isn’t stopping organizers IDG from having one. This year, in what they are calling ‘The Start of a new Era” the organizers have assembled a host of great speakers, panels and events for Apple and Mac enthusiasts everywhere.

Some of the highlights of the event include an evening with David Pogue, Q&A with writer/director Kevin Smith, the 20th anniversary of Photoshop event, Macworld Magizine’s “Best of Show” awards and a hands-on demo of Apple’s latest product, the iPad.

The Show Floor opens Thursday: 12:00pm to 6:00pm

Thursday’s Highlights:

Late Night with David Pogue – Join New York Times’ Columnis David Pogue for song parodies, surprise guests, jokes at Apple’s expense, and a lot of geeking out.
9:00am – 10:00am

See the Best New Products First

11:00am – 12:00pm
Q&A with Kevin Smith – filmmaker and director of Clerks, Chasing Amy, Jay & Silent Bob Strike Back. The conversation, sure to be lively, wry and irreverent, will give Macworld attendees a special opportunity to engage with Smith as he answers audience questions – nothing is off limits!
2:00pm – 3:00pm

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As Apple often does, everyone’s favorite fruit-flavored computer company quietly give their flagship line of professional computers, the Mac Pro, a bump in speed. They also included new storage options such as 2 TB 7200 RPM drives for the towers as well in this bit of enhancement magic. For the quad-core Mac Pro (but not the eight-core model), you can now order a 3.33 GHz Quad-Core Intel Xeon “Nehalem” processor which, if you don’t know, is pretty darn fast.

This baby has 8 MB of fully shared L3 cache, Hyper-Threading technology, an integrated memory controller, Turbo Boost for short bursts of speed up to 3.6 GHz and can really blow the doors off any kind of intense rendering tasks like you find in Photoshop, After Effects, Final Cut Pro or similar. In short, if you’re a high-end graphics or video professional, your job, and making those tight deadlines, just got easier.

We were wondering what had happend with Apple’s top of the line Mac since the introduction the new 27″ Intel Core i7 iMac in October. Traditionally, the Mac Pro is the performance king and it was a bit odd that the line had not had an update. Fortunately, Apple has remedied that situation now. The new Mac Pro options are available today at Apple’s online store.