Macworld Expo 2010 Doors Open Tomorrow

Even though Apple won’t be attending this year’s Macworld Expo at the Moscone Center in San Francisco, that isn’t stopping organizers IDG from having one. This year, in what they are calling ‘The Start of a new Era” the organizers have assembled a host of great speakers, panels and events for Apple and Mac enthusiasts everywhere.

Some of the highlights of the event include an evening with David Pogue, Q&A with writer/director Kevin Smith, the 20th anniversary of Photoshop event, Macworld Magizine’s “Best of Show” awards and a hands-on demo of Apple’s latest product, the iPad.

The Show Floor opens Thursday: 12:00pm to 6:00pm

Thursday’s Highlights:

Late Night with David Pogue – Join New York Times’ Columnis David Pogue for song parodies, surprise guests, jokes at Apple’s expense, and a lot of geeking out.
9:00am – 10:00am

See the Best New Products First

11:00am – 12:00pm
Q&A with Kevin Smith – filmmaker and director of Clerks, Chasing Amy, Jay & Silent Bob Strike Back. The conversation, sure to be lively, wry and irreverent, will give Macworld attendees a special opportunity to engage with Smith as he answers audience questions – nothing is off limits!
2:00pm – 3:00pm

The Photoshop 20th Anniversary – David Biedny, Multimedia Expert hosts a special panel presentation on the past, present and future of the graphics phenomenon known as Photoshop.
4:30pm – 5:30pm

Macworld Magazine: Best of Show Awards showcases the best products, innovations and upgrades at Macworld 2010, as selected by Macworld editors.
11:45pm – 2:15pm

The Year with No Media – Join Andy Ihnatko, Chicago Sun Times Columnist as he talks about what it was like to spend all of 2009 with the goal of acquiring not a single scrap of information or entertainment on physical media. Did he reach his goal? Come find out from 2:30pm – 3:00pm at the Main Stage on the show floor.

“We’re excited to deliver one of the most dynamic and interesting Macworlds ever,” said Paul Kent, vice president and general manager for Macworld 2010. “From the first ever face-to-face marketplace for iPhone apps, to product discovery opportunities for software, hardware and accessories for the Mac, to dozens of important product announcement events, to informative and entertaining feature presentations — this year’s Macworld shines a spotlight on all of the amazing things people are doing across the Apple-products ecosystem. The show brings together buyers, sellers, developers, users — the entire spectrum of the Apple-product using community — to meet, do business and learn. Macworld is truly the premier meeting place for this market.”
Macworld 2010 show highlights include the following:

—The Macworld 2010 First Looks program highlights the latest innovations for the Mac, iPhone and iPod platforms. Macworld 2010 will see the introduction of exciting new products such as: a diagnostic tool that identifies your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls that interface with iPods or iPhones; and, a paper scanner that sends documents and photos directly to popular desktop and web apps.

—Feature presentations from industry luminaries including New York Times author and personal technology columnist David Pogue, Alltop.com co-founder Guy Kawasaki, this WEEK in TECH’s Leo Laporte, multimedia expert David Biedny, “Daring Fireball” publisher John Gruber, and acclaimed author, actor and film maker Kevin Smith.

—New-to-market products and industry innovators will be unveiled at Macworld DEMO: Best of Show on Thursday, February 11, 11:00 am – 12:00 pm in Room 134 of the North Hall in the Moscone Center. Macworld 2010 launched this ground-breaking new program in collaboration with DEMO and Macworld. Matt Marshall, editor and CEO of Venture Beat and producer of DEMO, will present the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software.

—Guy Kawasaki Feature Presentation: “Revolution from the Rest of Us” takes place on Friday, February 12, from 9:00am – 10:00am in Room 134 of Moscone North Hall. Guy Kawasaki, co-founder of Alltop.com and a Mac industry legend, will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman, all of whom have succeeded in delivering game-changing products due to their creative approach to technology design.

—Macworld Best of Show Awards will be announced on Thursday, February 11, 1:45 pm – 2:15 pm; Friday, February 12, 11:45 am – 12:30 pm; and Saturday, February 13, 11:45 am – 12:15 pm. All Best of Show presentations take place on the Main Stage, centrally located on the expo floor. Macworld will present its Best of Show awards to the best products, innovations and upgrades as selected by their editors. Dozens of best-in-class products will be announced.

—The iPad Special Event on Saturday, February 13, from 1:00 pm – 2:00 pm in Room 134 of Moscone North Hall features Jason Snell, vice president and editorial director at Macworld. Snell will delve into what the iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

Connect with us on the Macworld 2010 Community site to learn more about the 2011 show at http://macworldexpo.ning.com, on Twitter at https://twitter.com/MacworldExpo or on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff.

Download iMacworld, Macworld 2010’s own mobile app, from the App Store to put the Macworld 2010 exhibitor list, floor maps, and conference guide in the palm of your hand.

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