In a world where branding is extremely important, one company has risen to the top — at least according to a recent study. What is this top company? Why, it’s Apple of course.

According to a study conducted by advertising firm WPP and published in their “BrandZ Top 100 Most Valuable Global Brands,” Apple’s brand value has increased 859% since 2006, and jumped 84% to $153.3 billion this year. Yes, that’s a lot.

Apple isn’t alone, however, as tech companies are predominate on the list with AT&T, China Mobile, IBM, and Microsoft all having spots in the top-10 most valuable brands list. McDonald’s is the only non-tech brand in the top-5. Google had reigned supreme for the past four years before being displaced by Apple, and Amazon surpassed Walmart to become the No. 1 retailer.

Not bad for a company that was thought to be dead not that long ago. Click through to read the full press release from WPP.

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Beginning today, retail juggernaut Wal-Mart is slashing the price of Apple’s 16GB 3GS iPhone to just $97 with a standard two-year contract. The new lower price will save consumers just over $100 off the normal $199 price-point.

Apple is widely expected to launch a brand-new iPhone model next month, and this new lower price-point could indicate they are working with retailers to clear out any remaining inventory of the soon-to-be-outdated model. Interestingly, other retailers have not yet followed suit. The 16GB 3GS is still priced for $199 on Apple’s Web site and that of its partners, including electronics retailer Best Buy.

Apple has reportedly sold 8.3 million iPhones during last quarter, more than twice the amount sold during the same period in 2009. A recent furor erupted when an Apple engineer reportedly left Apple’s newest iPhone model in a local bar near the company’s Silicon Valley headquarters. Popular gadget site, Gizmodo managed to acquire the iPhone, running dozens of pictures and performing a full tear-down and review of the upcoming model’s features.

According to Gizmodo’s extensive coverage on the subject, some of the new iPhone features may include a front-facing video chat camera, improved regular back-camera with a larger lens and flash, a micro-SIM instead of standard SIM, an improved display that seems to run at 960×640 resolution,  a secondary mic for noise cancellation, along with numerous other minor refinements and enhancements.

Wal-Mart is selling both white and black 16GB models and they are only available for sale in-store, not online.

This week on The Flickcast, Matt is back home from his trip to sunny LA and he and Chris are back in action with a whole bunch of new topics. Some of what gets discussed in this episode includes Mark Strong as Sinestro in Green Lantern, Conan in 3D, Wal-Mart buying Vudu, Betty White on SNL, Call of Duty and its many incarnations, Ian McShane as Blackbeard, the sale of Action Comics #1 and a whole lot more.

They both also made some good picks again this week incuding Matt’s pick of the short film The Legacy and Chris’ pick of the classic 80′s TV series Tales of the Gold Monkey, featuring Stephen Collins and Roddy McDowall.

As always, if you have comments, questions, critiques, offers of sponsorship or whatever, feel free to hit us up in the comments, on Twitter, at Facebook and MySpace or via email.

The number one seller of DVDs in the country, Wal-Mart, has apparently seen the writing on the wall and is again getting into online distribution of movies and other video content by purchasing Vudu, the four-year-old-company that has deals with every major movie studio and 40 independents. According to the article, Wal-Mart is paying an undisclosed sum for Vudu, which abandoned its hardware business a few years ago and instead is focusing on software embedded in millions of televisions.

As you may know, Wal-Mart has tried this kind of thing before. In February 2007, it announced it was becoming the first major retailer to offer digital movie downloads. Sadly, that didn’t work out so well with the company shuttering the business in the first year. Wal-Mart also launched a by-mail DVD service to compete with Netflix, but gave up on that as well when it partnered with Netflix later.

Now, with Vudu, Wal-Mart competes not only with iTunes and Netflix but also with Blockbuster, TiVo, Amazon and others that allow consumers to rent or buy movies digitally. Vudu currently has 20,000 titles in its library, 3,000 of which are in HD or HDX, a proprietary format Vudu says is comparable in quality to Blu-ray.

Having only seen Vudu in stores and at trade events, I can’t really vouch for the quality of the video. It just seemed okay. Plus, this seems a little late to the game what with iTunes and Netflix already having a large foothold into the living room. Still, Wal-Mart is a giant retailer with years of experience growing a successful business so it will be interesting to see how they utilize this latest acquisition.

While most folks like to sleep in after consuming mass quantities of tryptophan and sweet potatoes on Thanksgiving day, some crazies (myself included) are up at the crack of dawn the next day, waiting in line at the local electronics and DVD store to fight the masses and get the best deals.

Luckily, with the invention of the Internet comes some sly dogs who have posted most of the great Black Friday deals online, mere days before the epic sales. Thanks to sites like BlackFriday.info and GottaDeal.com, we can now sit back in the luxury of our homes to check out some of the great deals we plan on taking advantage of this Friday.

Of the many, many deals going on that day, we’ve decided to break down a few of our favorite picks for the holiday sale, just for you, our loyal readers. One of the best picks, by far, is Best Buy’s Samsung Blu-Ray Player with Netflix and Pandora support for $149.99. If you’re looking to finally upgrade to Blu-ray, that would be the machine to start with.

Once you’ve got the Blu-ray player out of the way, why not grab some good Blu-ray discs? If you don’t want to leave the house, Amazon has got some great deals including Chuck: The Complete First Season for $20.99, the Batman Anthology for $51.99, and even Ocean’s Eleven and Twelve for $9.99.

Switching over to video games, Best Buy seems to have some of the better deals (even the “best”), but only if you’re able to get to the store before noon on Friday. You can pick up Brutal Legend, Left 4 Dead 2, and Dragon Age for the Next Gen systems for only $34.99.

These are just some of the great deals going on Friday, and we hope you’re able to get out to the stores (or not) and take advantage of some of these great sales. Happy Thanksgiving!