We had a pretty neat opportunity over the weekend film going audience. Pacific Rim, a phenomenal summer block buster that didn’t rely on existing IP, was going up against the scourge of…
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Jonathan Weilbaecher
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Animated sequels in recent history are hardly a slam dunk at the box office, for every Toy Story 3 there are three Happy Feet 2. Thankfully for all of the principles involved,…
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One was a slam dunk, the other was a blockbuster to be that came into the weekend stinking of behind the scenes drama. Yet in the end both hit theaters this…
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Do you remember the lead up to John Carter? How most people had a big problem with the marketing but many held a faint glimmer of hope that remained until the…
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The Fast and Furious franchise is among the most curious in cinema history. Over a decade ago, when the first film came out, no one could have foreseen half a dozen…
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If you get the clumsy baseball references in the title than you get that this weekend was won by 42. The Jackie Robinson biopic earned an estimated $27+ Million, giving the…
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This weekend had the distinct feel of a throwback celebration with a Reboot-make, a re-release and a sequel to an 80’s iconic franchise inhabiting three of the top four positions. Coming…
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The current trend in sequel box office returns is tied to perception. Gone are the days of diminishing returns as a rule, these are the golden times for franchises. How the general public…