In what may not be completely surprising news but, at least to some, may be disappointing, your choices of wireless carrier in the U.S. look to be dropping by one. Why? AT&T, the nation’s second largest wireless provider, announced late yesterday that they will acquire T-Mobile USA from parent company Deutsche Telekom in a cash and stock deal worth approximately $39 Billion.
What does that mean for you and me? Well, for me at least, it means nothing. I’m a Verizon Wireless customer. For those of you who are not or who enjoy having as many wireless choices as possible, it means you will now have to pick between AT&T, Verizon or Sprint if you want to go with a national wireless company.
Choice and, more to the point, competition, is one of the best things about pretty much any kind of business. Competition forces companies to constantly innovate and hopefully strive to be better and treat customers well so they will stay. Having fewer choices and thus less competition can allow companies to become complacent and not try their best.
With the lackluster reputation AT&T already has with many customers, I can’t see that the company having fewer competitors is a good thing. What’s their motivation to change and be better if the customer has nowhere else to go? The answer is they won’t have any. And that, friends, is not good.
Click through to check out the full press release from AT&T about this announcement.
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