by Jonathan Weilbaecher, Jul 8 2013 // 9:00 AM

Animated sequels in recent history are hardly a slam dunk at the box office, for every Toy Story 3 there are three Happy Feet 2. Thankfully for all of the principles involved, Despicable Me 2 was every bit the hit the former was.
The popularity of the Minions can not be denied as Despicable Me 2 brought it more money than any animated film has ever earned over a five-day span. Granted the Fourth coming on a Thursday is a near perfect storm for a major release, but the final tally of over $142 Million speaks for itself. Even when you shave the first two days off the tally, the traditional three-day weekend was right in line with the monster $80+ million Monsters University brought in a few weeks ago.
Coming up in second place for the holiday stretch was the sputtering Lone Ranger. It seems like high-profile bombs have become commonplace, and everything about the action western screamed this would be another one. Guess what? It was! Coming in at just over $29 million for the three-day, and just under $49 since Wednesday, the film was not the same abject failure John Carter was, but it is far from the performance one expects from the same crew that gave us the Pirates of the Caribbean films.
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Posted in: Animation · Box Office · Business · Disney · Movies · News · Universal Pictures
Tagged: Box Office, Buisness, Despicable Me, Disney, Minions, News, Pacific Rim, the heat, The Lone Ranger, World War Z
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by Matt Raub, Jul 8 2010 // 9:00 AM
We’re all pretty big fans places and things where technology and Hollywood meet, so we felt it was pretty necessary to bring attention to this brand new mobile app from Best Buy. It’s called Movie Mode, and it’s a new way to enjoy films in the theaters, starting with this Friday’s release of Despicable Me.
The app syncs directly with the audio of the film, and will enhance the experience by giving you a little something to do during the end credits, aside from waiting for the expected post-credits sequence. From a Best Buy:
Available as a free download, Best Buy Movie Mode comes to life via “The Minionator,” created as part of an exclusive collaboration with Universal Pictures and tied to the July 9 release of its must-see RealD 3-D CGI feature “Despicable Me” produced by Chris Meledandri.
“The Minionator” is Movie Mode’s first film enhancing experience and offers fans a deeper connection to “Despicable Me” by translating for audiences what the film’s mischievous little yellow characters, the Minions, are saying. The app acts as a translator during the 3-D theatrical end credits for the special language of the Minions. The app will also translate the Minion language throughout the entire movie on Best Buy’s exclusive “Despicable Me” DVD released later this year.
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Posted in: 3-D · Action · Announcements · Comedy · Gear · Geek · Kids · Marketing · Mobile Apps · Movies · News · Sci-Fi · Tech · Universal Pictures
Tagged: Android, Best Buy, Blackberry, Chris Meledandri, Despicable Me, iPhone, Minions, Movie Mode App, Universal Pictures
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