We’re all pretty big fans places and things where technology and Hollywood meet, so we felt it was pretty necessary to bring attention to this brand new mobile app from Best Buy. It’s called Movie Mode, and it’s a new way to enjoy films in the theaters, starting with this Friday’s release of Despicable Me.
The app syncs directly with the audio of the film, and will enhance the experience by giving you a little something to do during the end credits, aside from waiting for the expected post-credits sequence. From a Best Buy:
Available as a free download, Best Buy Movie Mode comes to life via “The Minionator,” created as part of an exclusive collaboration with Universal Pictures and tied to the July 9 release of its must-see RealD 3-D CGI feature “Despicable Me” produced by Chris Meledandri.
“The Minionator” is Movie Mode’s first film enhancing experience and offers fans a deeper connection to “Despicable Me” by translating for audiences what the film’s mischievous little yellow characters, the Minions, are saying. The app acts as a translator during the 3-D theatrical end credits for the special language of the Minions. The app will also translate the Minion language throughout the entire movie on Best Buy’s exclusive “Despicable Me” DVD released later this year.
Best Buy Movie Mode uses new patent-pending technology to provide enhanced content to movie lovers during both the theatrical and DVD viewing experience. Additionally, it serves as a locator for both theaters showing “Despicable Me” in 3-D and Best Buy stores while also providing an interactive interface to unlock exclusive free digital content, courtesy of Best Buy.
A phone in Best Buy Movie Mode automatically dims the mobile screen, silences the ringer and discourages texting to ensure audiences have a positive movie-going experience. Beyond The Minionator, Movie Mode will offer users new movie enhancing experiences and exclusive content for future theatrical and DVD releases.
What could this mean for the future of films? Plenty. Imagine the interaction that you could have with upcoming films like Inception or Tron that could bring you even deeper into the science fiction world that the movie has created for you. Not only that, but the new technology could open up a whole new revenue for revisits to the theater. Be sure to grab the Best Buy Movie Mode app on iPhone, Android, or Blackberry today.
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