It was an interesting show for the Oscars this year.  From the “Kanye” moment to Sean Penn somewhat proudly proclaiming he’s not part of the Academy.  Sandra Bullock won an Oscar for Best Actress in a Leading Role (The Blind Side) the very same year she accepted a Razzie for Worst Actress (All About Steve).  And, of course, the gross upset of Avatar at the hands of The Hurt Locker.  With 41 million viewers, this year’s Oscars had something for everyone but, perhaps more interestingly, it best reflected the two sides of Hollywood which exist today.

How fitting to have two hosts on the one Oscar night that would truly exemplify both faces of Hollywood.  For so long many have seen Hollywood as one massive, filmmaking entity but that really isn’t the case.  Now more than ever there’s a division between what I’m calling (for the purposes of this article) “mainstream” Hollywood and “performance” Hollywood.  The names pretty much say it all.

Films in the mainstream category are all the summer blockbusters, tent pole movies studios rely on to turn a healthy profit year over year (e.g. Iron Man, The Dark Knight, Avatar).  In contrast you have the performance pictures, lesser known films with limited release and all too often far less money behind them (e.g. Slumdog Millionaire, No Country for Old Men, The Hurt Locker).  These are two very different types of films, each vying for the attention of movie goers.

Box Office Mojo has reported that Avatar added another $16 million to it’s box office on Monday. Considering the soft opening that the movie had over the weekend ($77 Million), due to sold out shows and a snow storm that hit most of the east coast, this might just be the beginning of some staying power for James Cameron’s latest project. Titanic, the previous Cameron film released 12 years ago, managed to stay in theaters for almost 11 months, which helped to make it one of the top box office earners in history.

Compared with one of this year’s other financial heavy-hitters, Transformers: Revenge of the Fallen, which opened to around $102 Million in June but only made $14 Million on the Monday following it’s opening weekend. They’re slightly comparable in that both were released during a time when families and younger fans have more free-time, with Independence Day being the following weekend for Transformers 2, and Christmas coming this weekend, which is Avatar‘s second weekend .

It’ll be interesting to see how well Avatar is able to hold on, between the varied opinions on the film, the positive word of mouth, and the opening of another potential box office smash with Robert Downey Jr. and Guy Ritchie’s Sherlock Holmes. Whether or not Avatar proves itself to be the next financial Titanic or not, it’s sure to be an epic clash at the box office this weekend.

I have made no secret about the fact I think both Transformers and Transformers: Revenge of the Fallen were awful.  The scripts were weak, or practically non-existent in the case of the sequel, and editing so bad it was difficult at times to see what was going. Case in point, director Michael Bay kept the fight scenes moving at rapid pace then would cut to a slow motion shot of Shau Lebouf shouting “Optimus!” or Megan Fox running away. Now, as much as I can appreciate Fox’s particular “assets” moving in slow-mo, it would have been better to slow down the scenes I was really interested in, robots fighting.

Be that as it may, I have defended Bay in the sense he knows how to appeal to the masses and can make a profitable film.  Transformers: Revenge of the Fallen took in approximately $823 million dollars worldwide and that figure is set to grow even larger based on record setting DVD sales:

“Paramount Home Video sold 7.5 million DVD/Blu-ray copies of “Transformers: Revenge of the Fallen” in its first week of release including 1.2 million Blu-ray’s, making it the year’s highest selling HD title. To put that in perspective, “Twilight” was the years biggest selling title and has sold 8 million copies since March 21st.”

If my math is correct that’s about another $150 million in the bank (using an average DVD price of $20). Not a bad week at all to be Paramount or Michael Bay. Bravo, Mr. Bay!

I may not like your take on one of my favorite childhood toys but I can’t argue with your success. You’re like the McDonalds of filmmaking. The food may not necessarily be a healthy choice, but we all keep coming back for more.

Here’s a list of some of the new movie and TV shows coming to DVD and Blu-ray this week that we’re looking forward to seeing. Also, there’s some classic, and not-so-classic, movies hitting Blu-ray for the first time this week as well.

Of all the new releases, we’re particularly interested in the Blu-ray versions of movies and TV shows such as Blood: The Last Vampire, Easy Rider and the first seasons of Hawaii Five-O and Vega$. Plus, I think some movie with lots of robots, explosions and Megan Fox also came out this week as well.

Check them out.

Movies

Blood: The Last Vampire ~ Michael Byrne, Constantine Gregory, Yasuaki Kurata (DVD and Blu-ray)

Cheri ~ Michelle Pfeiffer, Rupert Friend, Kathy Bates (DVD – 2009)

Easy Rider ~ Peter Fonda, Dennis Hopper, Jack Nicholson (Blu-ray)

In what was undoubtedly not very surprising news, Michael Bay has confirmed on his website that there will, indeed, be a Transformers 3. Not only that, the film will hit theaters earlier than its rumored release of July 1, 2012 and will, in fact, be coming to a multiplex near you in 2011, a full year earlier. But wait, there’s even more — and this, while not entirely surprising, is a bit unexpected.

Not only will there be a Transformers 3 and it will be coming out a year earlier than expected, Bay also confirmed that franchise star Megan Fox will be in the third film as well. Given the seemingly hostile nature of their recent public spat, it appears Bay at least has decided to live and let live. I’m sure the many millions of dollars the franchise has made had nothing to do with it.

Bay wrote on his website that he met with ILM in San Francisco Thursday morning, followed by a flight to Rhode Island with Kruger to meet with Hasbro about new characters. “Well, it’s official: We have a great ‘Transformers 3’ story,” Bay said on his site. “Today is Day One.” This point is not better illustrated by the countdown clock now running at Bay’s site. As of today, it shows 636 days until Transformers 3 hits theaters. So, start planning accordingly.

Even though Bay has publicly confirmed Fox’s involvement in the third film, the beautiful star herself has not, as yet, commented. In addition, Shia LaBeouf was not mentioned by Bay at all, so there’s no confirmation on if he will be in the third film along with Fox. Although, according to other sources, both Fox and LaBeouf are slated to return, as is Exec. Producer Steven Spielberg and co-writer Ehren Kruger. So, we can probably expect announcements from Fox and LaBeouf’s people soon.

Transformers 3: The Blatant Grab for Cash hits theaters on July 1, 2011.