That is right folks, earth’s mightiest heroes are finally hitting it big time. Going where only such luminaries as Snooki and Khloe Kardasian have tread before, the land of scented liquids. Jads International, a company known for their geeky scents, is rolling out a new series of colognes based on The Avengers.

A quick glance at the Jads website showcases some of the awesome scents they have rolled out in the past, including a Slave Liea perfume and a great series of Star Trek fragrances that include Red Shit and Pon Farr for Her.

The upcoming Avengers colognes are based on Iron Man, Thor, Captain America and the Hulk:

PATRIOT Cologne (Captain America)

A cologne that pays homage to the confident, stand-up-to-bullies, hard working average Joe in every man. PATRIOT Cologne is both reserved and sexy; like a symbol on a shield or a moniker on a motorcycle helmet. Fresh notes of green lime and white pepper are the first to hit with dry oak wood, sandalwood and tequila accords finishing the adventure. Perfect for any time or place, PATRIOT Cologne puts the Novus Mundus in your strong, sensuous hands for you to embrace and discover.

Check out descriptions of the rest of the series after the jump.

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It is quite possible The Avengers is the most important superhero film of all time. It could singlehandedly set a bar for audience acceptance in multi-film, continuity heavy, comic book franchise.

Not to mention the fact that this is essentially the sequel to four different individual franchises. So yeah, people pay attention when things like two new banners are unveiled.

Yahoo! Movies and Moviefone both debuted one of the two new character banners for The Avengers. The first depicting the main four heroes from previous franchises, and the other showcasing supporting characters and the villain of the movie.

These are very standard looking character posters, but there are a few interesting things we are seeing here. For one, this is the first time I have seen Mark Ruffalo as Bruce Banner and I see the character more so than the actor. Also, Captain America is the only one in mask and not showcasing a star of the film.

This might be some extreme over analyzation, but I think it really fits the character of Cap to stay in his mask, as opposed to the nigh celebrity in Tony Stark, who is on the poster sans helmet.

Compared to the Comic-Con connected character posters, these banners seem almost lazy. It is almost like they had a series of cool character posters and chained them together for the sake of creating something banner sized. It would have been much more exciting to see the comic style painted posters as a banner and these cut up into individual pieces.

Take a look at the full spread of posters after the jump.

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Marvel and Disney have been on a roll this year with their films Thor and Captain America: The First Avenger. Both films have pulled in three quarters of a billion dollars in the worldwide box office, and that number is still growing. So what’s the plan now?

Joss Whedon’s Avengers is already half in the can, and films like Iron Man 3 and Thor 2 are already in the works for a 2012/2013 release, but Disney has just inked a deal for two Marvel films to get 2014 releases on May 16 and June 27. What could those films be?

Popular opinion states that the June 27th release will likely be a sequel to Captain America, which makes the most amount of sense, as it’s a good amount of time after the first round of sequels hits. Another thought is a possible Hulk sequel/reboot as Mark Ruffalo is progressing the character’s story in next year’s Avengers.

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Marvel characters are popular these days, from multi-million dollar theatrical blockbusters to massively successful video games and cartoons. Now the iconic comic book heroes are invading another time honored medium that geeks the everywhere will drool over, cookie molds!

That’s right, Marvel has teamed up with Williams-Sonoma to produce a line of kitchen and bakeware exclusively for their stores.

Designed exclusively for the retailer, the products include renowned Super Heroes from the Marvel Universe including Spider-Man, Hulk, Captain America and Iron Man.  Featuring retro character art and graphics, the Williams-Sonoma collection captures the charm and artistry of the original Marvel Comics. The program launches with an array of bakeware and kitchen essentials including Cookie Cutters, Pancake Molds, Adult and Child Aprons, Spatulas and Iced Cookies.

I, for one, am hoping this is a successful line so more obscure characters can get their time to shine in the kitchen. It is awesome to have Captain America pancake molds or Invisible Woman non-stick pans, but the world will truly be a better place when we have Ravage 2099 child aprons and Deathlok corn holders. Hopefully the people behind this epic cross over are thinking along the same lines. 

There has already been two high profile takes on the incredible Hulk, both with their own sets of problems, and neither quite getting it right. Joss Whedon’s The Avengers hopes that the third time will be the charm, as yet another skilled actor takes on the role of Bruce Banner.

Of course, all of this change leads to some very natural questions about what will set this Hulk apart, and luckily the chaps at LA Times Hero Complex talked to Marvel Studios president Kevin Feige to find out.

It will be as different as ”The Incredible Hulk” was from Ang Lee’s “Hulk” in terms of its look and design, but it is Hulk.” said Feige when asked how different the two Hulks will be. “Hulk is Hulk. We’re not going to reinvent the wheel.

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While there have been tons over the past decade, this is certainly the biggest year for superhero films in theaters. Between X-Men: First Class, Green Lantern, Captain America and Thor, we’ve got more than enough magic, aliens, and science to keep putting butts in seats all year round.

While we’re finally getting films for The God of Thunder and the Green Lantern Corps, which is something nobody ever thought would happen, where does that leave the rest of the B-list characters in the Marvel and DC universe, such as Hawkman?

That’s where a brand new comedy short from Frog Island about how the rest of the superhero community feels about the winged hero wielding Nth metal to allow him to fly and fight intergalactic crime.

Some great moments and potshots and some less than popular comic film heroes, and we even get Yogi Bear star TJ Miller to star as our favorite emerald hero. Check out the short after the film and be sure to catch Hawkman in theaters probably never (or until Nolan decides to back the movie).

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That’s right comic book fans, it’s that time of the week again. New comics are coming out from our friends at Marvel tomorrow and, as always,  we’ve got some we’re really interested in reading.

Among the new ones coming out, we’re looking forward to reading Avengers #12, Hulk #32,  Deadpool Max #7, Wolverine #8, and Uncanny X-Force #8.

As with most weeks, new comics arrive on Wednesday, so hit your nearest comics book store early for best selection.

Don’t know where your nearest comic store is? Use this handy guide to find one.

Comics On-Sale:
AVENGERS #12
AVENGERS ACADEMY #12
DEADPOOL MAX #7
FEAR ITSELF: SIN’S PAST #1
GENERATION HOPE #6
HALO: FALL OF REACH – COVENANT #1
HULK #32
INVINCIBLE IRON MAN #503
INVINCIBLE IRON MAN #503 THOR HOLLYWOOD VARIANT
IRON MAN 2.0 #4
IRON MAN 2.0 #4 THOR HOLLYWOOD VARIANT
MARVEL BACKLIST READING CHRONOLOGY #1
SIGIL #2
SILVER SURFER #3
SKAAR: KING OF THE SAVAGE LAND #2
SPECTACULAR SPIDER-MAN #1000

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We’re about a month away from the biggest comic book movie season ever, which means it’s time for some juicy news bits to float on by. There’s some great stuff about the upcoming Green Lantern film, which has already come out.

With two more of the four Avengers prequels (which already include Iron Man 2 and Incredible Hulk) hitting theaters this summer, questions about crossover are bound to come up. The Howard Stark cameo was already slightly spoiled in last week’s Captain America: The First Avenger trailer, but who will be the big reveal in Kenneth Branagh’s Thor?

Well, it looks like Cinema Blend has broke the spoilerific (take the hint! walk away now if you don’t want this ruined.) news that we will, in fact, be getting a Jeremy Renner cameo as Hawkeye in the upcoming flick. Cinema Blend’s got the report.

The scene we saw featured Renner as Hawkeye, working with the infamous Agent Coulson, played as he was in the Iron Man movies, by Clark Gregg. The scene features Hawkeye using his famous bow and arrow and he has multiple lines, so while we’re talking about something a little more than a momentary cameo, there’s no way to know if his involvement will go any further than that one scene.

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Want to jump back into your favorite comic books to check in with some of your favorite superheroes and superheroines, but unable to pick up the pieces in the middle of a heavy storyline? Marvel has you covered by introducing the Point One program. Here’s the skinny.

The Point One program offers readers the perfect starting point for new storylines spinning out of the new year. Self-contained and featuring some of Marvel’s greatest talent and characters, these Point One books will lay the groundwork for a whole year’s worth of storytelling.

For years, this is the one problem that the comic book industry has dealt with. Now, fans can start fresh and continue getting weekly comics courtesy of Marvel without feeling like there are tons of back issues and trades that they have to read.

Starting in February, the publisher will be rolling out this new program on some of their mainstream titles, and eventually roll them out to all big books by May. Take a look at the complete list of effected books after the jump, and start picking up these new books this February.

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Welcome to this week’s On the Radar where we delve into all corners of the entertainment, tech and geek Internets for news, views and whatnot that may have escaped our regular coverage this week. Let is know if we missed something interesting. Otherwise, on to the links!

• In honor of Scott Pilgrim Vs. The World hitting theaters today, here’s a frame-by-frame trailer replaced with the panels from O’Malley’s comic.

• EW’s Michael Ausiello says that the replacement for Steve Carell on The Office comes down to Danny McBride and Rhys Darby. If we put money on it, we’d say that NBC can’t contain the awesomeness of Kenny Powers.

• Comics meet games in this awesome list of your favorite comic books turned into classic 8-bit video games.

• U2′s Broadway musical about Spider-Man, unfortunately titled “Turn Off The Dark” is back on. Darn.

• Disney is relaunching their Star Tours ride at both parks next year. The new ride offers a tour of Bespin, Alderaan, and Endor. Sadly, you have to pay extra to hunt an Ewok.

• For those of you who missed it, here’s the Bangladeshi Hulk movie trailer that has been sweeping the monitors and hearts of everyone for the past week.

• Your weekly list worth reading: The 9 Worst Children’s Movies of the 1980′s.

• What would an Avengers film from 1952 look like? These guys have it covered.

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Though this week’s Comic-Con has plenty of news about upcoming film and TV projects, it’s good to see that the world of comics still has a place at the show. Marvel, DC, and countless other publishers still take time to present upcoming events to their legions of diehard fans, and just about anybody who has anything to do with the comic world is in attendance.

One of those names, who actually crosses over from the world of comics and TV, is Jeph Loeb. Not only has he worked on several episodes of NBC’s Heroes, but he’s also currently the main writer for Marvel’s Ultimate X series.

We got to catch up with Jeph yesterday, and chat him up about his most recent comic favorites, future projects, and even which types of books he prefers to work on. Check out our interview with him after the jump, and stay with us all weekend for more news straight from the floor of San Diego Comic-Con 2010.

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It goes without saying most genre fans enjoyed Edward Norton’s Incredible Hulk. At least, we enjoyed it far more than when Ang Lee or Bill Bixby had a crack at it. The film did moderately well in the box office, considering how much of the year was dominated by Marvel’s other film, Iron Man. Now it seems that Norton and Marvel will be parting ways, as they’ll be recasting the jade giant for The Avengers.

In a report by Hitfix, they announced Marvel is starting to shop around for a new Hulk for Joss Whedon’s upcoming superhero team flick. In direct response to their article, President of Production at Marvel, Kevin Feige, put out a statement.

We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in the Avengers. Our decision is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members.

Given the size of the production and cast, this decision probably made sense as far as Marvel was concerned. However, Edward Norton may have other ideas, at least according to his agent.

In a direct response, Norton’s Agent Brian Swardstrom of WME, said:

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