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Viral Marketing


20th Century Fox Takes Viral Marketing to the Next Level to Promote ‘Chronicle’

by Matt Blackwood, Jan 31 2012 // 7:30 AM

First, Chronicle‘s trailer goes viral, attracting over 8 million views on Youtube. Then they try to capture lightning in a bottle by releasing “flying men” in NYC. That’s right, taking a page straight out of the marketing of Skyline, the studio sent out a few cameramen with Thinkmodo to make the people of New York City experience what it would be like to see some flying heroes in action.

Attaching a camera to a few custom RC planes shaped like people may not sound like a whole lot of fun, but it certainly looked cool. We’ve got to hand it to the marketing team for Chronicle. Between the trailer and this plan, they seem to know exactly who their audience is, and how it is to reach out to them.

To that point, Fox hosted a contest yesterday for a college to get a special screening of the film before it hits theaters. For those that don’t go to one of the lucky schools, here’s a little something to tide you over until opening day. Youtube sensation DeStorm, along with MysteryGuitarMan, has made a video answering Fox’s question, “What would YOU do with telekinesis?” See DeStorm’s answer HERE.

Chronicle, the found footage thriller about a trio of high school students who gain super powers, opens in theatres everywhere February 3rd. Check out the “viral” campaign to convince New Yorkers that men can fly after the jump.

Continue Reading →

Posted in: 20th Century Fox · News · Sci-Fi · Trailers · Video · Viral Marketing
Tagged: Alex Russell, Chronicle, College, Dane DeHaan, DeStorm, Fox, Michael B. Jordan


Debut Trailer for ‘Resident Evil 6′ from Capcom

by John Carle, Jan 20 2012 // 4:30 PM

After the critical and commercial success of Resident Evil 5, it is no surprise that a sixth proper Resident Evil title is coming out. Selling over 5 million copies and garnering a Metacritic score in the mid 80s, it is only common sense that Capcom would continue the story of their top tier franchise. After several viral teasers, no pun intended, on NoHopeLeft.com, Capcom finally revealed to the world Resident Evil 6.

This Resident Evil will feature series headliners Leon Kennedy and Chris Redfield along a new unknown male character, this one who seemingly has an unknown immunity to the T-virus. This new character appears as a mercenary for hire and is seen in the trailer below constantly being given injections, whether these are used to revive him or help him fight a T-virus infection are still unknown. This new character also has a female sidekick much like Sheva from Resident Evil 5.

Take a peek below at the new trailer and the first image reveal for the game. Stick to The Flickcast for more on Resident Evil 6 coming out for the XBox 360, PlayStation 3 and PC on November 20th, 2012.

Continue Reading →

Posted in: Announcements · Capcom · Game Trailers · Games · PC Games · Playstation 3 · Trailers · Video Games · Viral Marketing · Xbox 360 · Zombies
Tagged: Announcements, Capcom, PC Games, Playstation 3, Resident Evil, Resident Evil 6, Trailers, Video Game Trailers, Video Games, Xbox 360


Check This Out: Harrison Ford Watches Indiana Jones for the First Time

by Matt Raub, Jan 12 2012 // 7:30 AM

OK, so maybe not the first time, but this video from the folks at Dogfood Films is pretty hilarious. Already going viral, the video uses the hilariously awkward video of Harrison Ford playing Uncharted 3 in his lofty living room and splices in scenes from the first (and best) three Indiana Jones films.

Sure, we have to believe that Ford has seen all of these films at least a few times, but the reactions he has to some of the timeless scenes, especially the epic cringe that he pulls off while watching Temple of Doom are pretty hilarious.

Dogfood Films have been known for doing a few other film mashups, such as How Jingle All the Way  Should Have Been and a few others. It just goes to show that, if you’ve got the time, and you can obtain the footage, there is absolutely no limit to the things that can be drawn out for us to laugh at on YouTube.

Take a look at the video after the jump and check out Dogfood’s channel for more goodies.

Continue Reading →

Posted in: Celebrities · Check it Out · Comedy · Fan Films · Geek · Indie · Movies · News · Video · Video Games · Viral Marketing
Tagged: Dogfood Films, Harrison Ford, Indiana Jones, Kingdom of the Crystal Skull, Last Crusade, Raiders of the Lost Ark, Temple of Doom, Uncharted 3


Street Artist Paints ‘Rise of the Planet of the Apes’ Inspired Mural

by Jonathan Weilbaecher, Dec 13 2011 // 12:00 PM

I wont spend a long time teasing you with different tidbits about why living in Los Angeles is the coolest thing ever, especially for a film fan, but suffice to say it is really amazing. This weekend provided yet more proof of that fact as street artist Anthony Lister painted a seriously cool Rise of the Planet of the Apes street mural on one of the cooler streets in town.

The art was inspired by the new release of Rise of the Planet of the Apes on Blu-Ray. Australian born artist Anthony Lister spent the better part of four nights last weekend conceiving, painting and generally monkeying around to celebrate on of his favorite films of the year.

“I’m an adventure painter. When I’m painting I just bring out the shapes that are already calling me. I’m a problem solver and when I am dealing with paintings conceptually and aesthetically I’m balancing these problems… The reason I’m going to be adding Rise of the Planet of the Apes to my collection is ’cause it is kinda like one of my favorite movies of the year. I mean I’m looking forward to seeing all those bits and how they did that”

The pictures showcase the look of the mural for sure, but having a chance to drive by it and see the art up close really emphasizes the artistry that goes into street art like this. It is great to see actual art being created for the release of this new Blu-Ray as opposed to the standard Photoshop heavy billboards that would have been much easier to create.

Check out some videos and a gallery on the creation of this awesome art after the jump.

Continue Reading →

Posted in: 20th Century Fox · Action · Blu-Ray · DVD · Movies · News · Sci-Fi · Video · Viral Marketing
Tagged: 20th Century Fox, Anthony Lister, Blu-Ray, DVD, Movies, News, Rise of the Planet of the Apes, Street Art, Time Lapse


Two New Horrifying Viral Videos for ‘Paranormal Activity 3′ Hit The Web

by Matt Raub, Sep 28 2011 // 7:00 AM

It all started as a little, micro-budget horror flick 3 years ago, that has now become a phenomenon (pun intended) and one highly anticipated trilogy. Oren Peli’s Paranormal Activity is just that, and the viral marketing campaign for the upcoming third installment is just beginning.

Over the weekend, several news outlets received a VHS tape and VCR in the mail that had some pretty scary stuff on it. Just enough to get you to pee yourself with both fear and anticipation for what the next film has to bring us.

Here’s what we can look forward to in terms of a story.

The third film takes place in 1988, when Katie and Kristi were kids. While trying to get video proof of Bloody Mary, Katie and Kristi are first confronted by the monstrous demon haunting them in the first and second movies along with their family.

Check out two of the static-filled videos after the jump, and catch Paranormal Activity 3 in theaters on October 21st.

Continue Reading →

Posted in: Horror · Marketing · Movies · News · Trailers · Video · Viral Marketing
Tagged: Ghosts, Horror, Oren Peli, Paramount Pictures, Paranormal Activity, Paranormal Activity 3, Trailers, Viral Video


The Third ‘Hobbit’ Production Diary Hits

by Jonathan Weilbaecher, Jul 21 2011 // 9:00 AM

Peter Jackson has never been too shy to allow cameras to document the behind the scenes machinations of the Lord of the Rings franchise. The original trilogy had hundreds of hours of special features dedicated to the creation of the popular film franchise.

Now with The Hobbit in full swing the tradition continues. Jackson has just released his third production diary, this time focusing on the recently revealed dwarves. The diary itself is structured around cast and crews favorite memories of the first block of shooting, but thigs quickly develop into a dwarf love fest. It is clear that diminutive stars of the film are quickly becoming the life of the sets.

Besides the dwarves, the diary also showcases a few quick tidbits that will make any ringer giddy. We see more of the “Riddles in the Dark” scene, including some decent angles of Martin Freeman in full costume and Gollum in his mo cap suit. Elrond, Gandalf and Galadrial show up to tease a certain council meeting and there’s a father son reunion of Gimili and Gloin.

Finally the diary ends on a wonderful surprise that I refuse to ruin for you, but suffice to say it is a comforting sight to see.

Check out all three of the first diaries after the jump. The Hobbit arrives in theaters in 2012.

Continue Reading →

Posted in: Movies · News · Video · Viral Marketing · Web
Tagged: Andy Serkis, Benedict Cumberbatch, Evangeline Lilly, Hobbit Production Diary, Ian Holm, Ian McKellan, J.R.R. Tolkien, Liam Cunningham, Movies, Orlando Bloom, Peter Jackson, The Hobbit, The Hobbit: An Unexpected Journey


Muppets Continue Their Viral Adventure with ‘The Fuzzy Pack’ Trailer

by Matt Raub, May 27 2011 // 7:00 AM

Summer is here, which means viral marketing is at its peak. And who doesn’t love viral marketing for a movie starring the Muppets? The answer is nobody. That’s why Disney has been on top of things with their viral strategy this week with the Green with Envy trailer earlier this week, and now a new trailer for The Fuzzy Pack.

This trailer isn’t nearly as ingenious as Envy, and it looks like it’ll be capitalizing on the obvious success of this weekend’s Hangover Part 2. (“The Fuzzy Pack” is an obvious riff on “The Wolf Pack”.)

The things this trailer does give us? Proof that both Wanda Sykes and Danny Trejo can still be awesome and hilarious in a movie starring felt puppets.

Take a look at the new trailer after the jump and join in the Muppety chaos on November 23rd.

Continue Reading →

Posted in: Comedy · Disney · Kids · Marketing · Movies · News · Trailers · Video · Viral Marketing
Tagged: Amy Adams, Danny Trejo, Disney, Hangover, Jason Segel, Muppets, The Muppet Movie, Wanda Sykes


Marvel Mocks Volkswagon’s ‘Little Darth Vader’ Commercial with ‘Little Thor’

by Sebastian Suchecki, Apr 25 2011 // 8:00 AM

While we may have brought you a very spoilerific Thor video on Friday, we can assure you that this one won’t ruin anything for you. Back during the Super Bowl, Volkswagon had one of the better commercials of the night with their Little Darth Vader spot.

Now Marvel is taking a page from their book with their very own Little Thor commercial. It almost seems like it could be a normal commercial, with the exception that not many kids would want to dress up like The God of Thunder on a whim (at least not yet).

The end of the commercial also has a bit of a WTF ending that may not have gone over so well if this were a real car commercial. Fortunately, its just a spoof — and a pretty funny one at that.

The real Thor is set to hit May 3rd and stars Chris Hemsworth as the title character. Alongside Hemsworth, the film stars Natalie Portman, Anthony Hopkins, Kat Dennings, Clark Gregg, Idris Elba, Ray Stevenson, Rene Russo, and Tom Hiddleston.

Until then, enjoy the commercial after the jump.

Continue Reading →

Posted in: Action · Comedy · Comics · Marketing · Marvel · Movies · News · Trailers · Video · Viral Marketing
Tagged: Anthony Hopkins, Clark Gregg, Darth Vader, Idris Elba, Kat Dennings, Marvel, Natalie Portman, Ray Stevenson, Rene Russo, Thor


New Vampire Drama ‘Stake Land’ Goes Viral

by Matt Raub, Apr 12 2011 // 10:00 AM

Who doesn’t love a good viral marketing campaign? We sure do. That’s exactly what is going on with Jim Mickle’s upcoming vampire flick, Stake Land. That’s right: vampires and viral videos. Get ready to explode, internet.

The film stars modern horror queen Danielle Harris, and comes from a place where vampires rule the world and are a complete plague on humanity, and not just shiny, shirtless guys with big hair who date high school girls. Here’s the official synopsis.

America is a lost nation. When an epidemic of vampirism strikes, humans find themselves on the run from vicious, feral beasts. Cities are tombs and survivors cling together in rural pockets, fearful of nightfall. When his family is slaughtered, young Martin (Gossip Girl’s Connor Paolo) is taken under the wing of a grizzled, wayward hunter (In the Cut’s Nick Damici) whose new prey are the undead.

The film hits theaters on April 22nd, but you can get a taste of what you’re in store for with their viral video after the jump in which a young aspiring filmmaker attempts to shoot a home video with his father, until he notices a change in him, and not for the better.

Continue Reading →

Posted in: Action · Drama · Horror · Indie · Marketing · Movies · News · Video · Viral Marketing
Tagged: 'Stake Land', Connor Paolo, Danielle Harris, Jim Mickle, Kelly McGillis, Michael Cerveris, Nick Damici, Sean Nelson


Red Band Trailer for Beastie Boys’ ‘Fight For Your Right-Revisited’ Released

by Matt Raub, Apr 8 2011 // 7:00 AM

What do Will Ferrell, Danny McBride, Elijah Wood, Jack Black, John C. Reilly, Will Arnett, Susan Sarandon, Rainn Wilson, Seth Rogan, Ted Dansen, Stanley Tucci, and a whole bunch of other named celebrities have in common?

They’re all in a brand new semi-biographical, semi-science fictional short film by The Beastie Boys, about The Beastie Boys, titled Fight For Your Right-Revisited.

The film is done in conjunction with the trio’s highly anticipated eighth album, “Hot Sauce Committee Part Two”, and has got Ferrell, McBride, Black, Reilly, Rogan, and Wood playing both the Beastie Boys from the past and the Beastie Boys from the future.

Expect zany, wacky, convoluted awesomeness when the 30-minute film hits DVD (as well as the the web) when Hot Sauce Committee Part Two hits music stores on May 3. In the meantime, check out the star-studded trailer after the jump.

Continue Reading →

Posted in: Casting · Comedy · Music · News · Trailers · TV · Video · Viral Marketing · Web
Tagged: Ad-Rock, Adam Scott, Alicia Silverstone, Amy Poehler, Beastie Boys, Chloë Sevigny, Danny McBride, David Cross, Elijah Wood, Hot Sauce Commitee Part Two, Jack Black, Jason Schwartzman, John C. Reilly, Kirsten Dunst, Martin Starr, Mike Mills, Orlando Bloom, Rainn Wilson, Rashida Jones, Seth Rogen, Stanley Tucci, Steve Buscemi, Susan Sarandon, Ted Danson, Will Arnett, Will Ferrell


The Original RoboCop, Peter Weller, Sends a Message of Hope To Detroit

by Sebastian Suchecki, Mar 1 2011 // 10:30 AM

For those who may not be in the know, the great city of Detroit is currently lobbying to have a statue of one of their greatest film heroes erected in the middle of town as a symbol to rebuild the once great city. So who better to stand behind their plan than the man who played the half-cop, half-machine himself, Peter Weller.

Thanks to Funny or Die, Weller has sent out a message to those who are fighting for this statue to become a real thing, and had some words of wisdom on exactly what how he feels about being immortalized as a statue.

A bit disheartening to see Weller return to his Alex Murphy role after he’s made a name for himself as a great TV baddie in such films like 24, Dexter, and Psych, but he’s back, and he’s wearing a cardboard box on his head.

For those who want to help out the cause, be sure to like the official Facebook page at the Detroit Deserves RoboCop fan page. Check out Weller’s message after the jump.

Continue Reading →

Posted in: Action · Comedy · News · Sci-Fi · Social Networking · Video · Viral Marketing
Tagged: 24, Alex Murphy, Detroit, Dexter, Eminem, Peter Weller, Psych, Robocop, Statue


‘Battle: Los Angeles’ Kicks Up Its Viral Marketing

by Sebastian Suchecki, Feb 21 2011 // 12:30 PM

Many can debate that modern alien invasion films can’t hold a candle to classics like The Day The Earth Stood Still or War of the Worlds, but one thing that we have today that sets us apart is viral marketing. That’s exactly what’s starting up for the upcoming “military vs. alien” film Battle: Los Angeles.

Over the weekend, a 4 second long YouTube video was released, showing a brigade of alien spacecrafts hovering over the 110 freeway. If submitting a 4 second video to YouTube and getting upwards of 100,000 views in less than a week isn’t considered viral, then we don’t know what is.

For those who want to stay in touch with all things Battle: Los Angeles, they can report to the fictional site that allows citizens to report alien threats at reportthreats.com, like them on Facebook, and follow them on Twitter.

Check out the mysterious viral video after the jump. Battle: Los Angeles is set to hit theaters on March 11th.

Continue Reading →

Posted in: Action · Drama · Marketing · Movies · News · Sci-Fi · Sony · Video · Viral Marketing
Tagged: Aaron Eckhart, Battle: Los Angeles, Michelle Rodriguez, Sony Pictures, The day the earth stood still, Viral Marketing, War of the Worlds



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