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Viral Marketing


A Special Message From The Cast Of ‘Hot Tub Time Machine’

by Matt Raub, Feb 17 2010 // 7:00 AM

Though the holiday may have come and gone, we still managed to get our hands on a special Valentine’s Day PSA from Rob Corddry and Craig Robinson, two stars of the upcoming comedy Hot Tub Time Machine.

In the clip, the two comedians explain that Hot Tub Time Machine is rated R, and exactly why it was given that rating. It should be stated that this clip has some super NSFW language in it, which only makes it that much better.

Hot Tub Time Machine hits theaters on March 26th and it stars John Cusack, Sex Drive’s Clark Duke, The Daily Show’s Rob Corddry, and The Office’s Craig Robinson.

Check out the clip after the jump, and be sure to keep it here for more goodies as the release date for Hot Tub Time Machine approaches.

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Posted in: Comedy · MGM · Movies · News · Video · Viral Marketing
Tagged: Clark Duke, Comedy, Craig Robinson, Hot Tub Time Machine, John Cusack, MGM, Movies, Rob Corddry, Sci-Fi
3 comments


Ryan Reynolds Gets ‘Buried’ In New Teaser Trailer

by Matt Raub, Jan 21 2010 // 7:00 AM

Picture 1Ryan Reynolds is a pretty busy guy. Not only is casting news and general buzz generating for his titular role in DC’s upcoming Green Lantern, but the writers have already been hired for the Deadpool script, which will begin shooting when he’s done donning his emerald ring.

Somewhere in there, he’s had the time to shoot Rodrigo Cortés’ thriller about a U.S. contractor who’s kidnapped by a group of Iraqis and buried alive. The film has already gotten plenty of buzz from Sundance, but may have the same misfortune that The Hurt Locker got at the Golden Globes.

The very first teaser trailer for the film has been released, which almost takes a turn in a viral direction. In the film, Reynolds is stuck underground, in his own would-be tomb, with only a lighter and a cell phone. One can’t imagine that this film cost Transformers money.

Check out the teaser trailer after the jump, and expect to hear more about a U.S. release date as studios bid for distribution rights.

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Posted in: Action · Drama · Foreign Films · Indie · Movies · News · Trailers · Video · Viral Marketing
Tagged: Buried, Rodrigo Cortés, Ryan Reynolds, Sundance, Viral Marketing
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Select Muppets Help You Get Into The Holiday Spirit

by Matt Raub, Dec 14 2009 // 12:00 PM

muppet-holidaysWe’re in what most fans like to call a “Muppet Lull” right now. Hard to believe, but The Muppets haven’t been in theaters since 1999, when Muppets in Space was panned by critics. Sure, we’ve been given a few TV movies to snack on in the past few years, but they barely hold a candle to the originality of The Great Muppet Caper or Muppets Take Manhattan.

Then, suddenly about six months ago, a few Muppet viral videos started popping up on YouTube, in which the famed Waldorf and Statler would comment on certain “new” and “hip” Internet fads. Those videos became instant hits, and Muppet Studios started putting out more and more.

As of late, on of their more popular videos surfaced in the mainstream, in the form of a “Bohemian Rhapsody” spoof. The video tallied over 20 million views, and the faith in the Muppet generation was immediately revitalized.

Last week, the epic studio released a new holiday song. Carol of the Bells, in Muppet form. Starring some of the fan favorites that aren’t necessarily the A-list characters; Swedish Chef, Animal, and Beaker. Check out the new video below, and if this doesn’t get you into the holiday spirit, nothing will.

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Posted in: Comedy · Disney · Kids · Movies · News · Video · Viral Marketing · Web
Tagged: Animal, Beaker, Holiday, Muppets, NBC, Statler and Waldorf, Swedish Chef
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Halo Goes LEGO In ‘Battle of the Brick: Built for Combat’

by John Carle, Dec 10 2009 // 9:00 AM

Picture 2It’s no secret that we all get giddy for LEGOS around the Flickcast office. Whether it’s playing Lego Batman in our spare time, reviewing Lego Rock Band for the site or watching “8-Bit Trip” for Fan Film Fridays, Legos hold a special place in our hearts. It’s also no secret that we love ourselves some video games here and it is impossible to say you love video games if you don’t love Halo.

Now, six years in the making comes a trailer combining two things we love the most. No, Traveller’s Tales and Bungie are not pairing up to release Lego Halo for the XBox 360 but we are getting the next best thing. Using the magic of stop motion animation, a lot of free time and a passion for the two properties, Alex Kobbs has created a twenty-five minute long homage to his two most beloved properties with “Battle of the Brick: Built for Combat”.

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Posted in: Fan Films · Geek · Kids · News · Video Games · Viral Marketing
Tagged: Animation, Bungie, Fan Film, Halo, Lego, Stop Motion Animation, Traveller's Tales
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Paramount Picks Up Oren Peli’s ‘Area 51′

by Matt Raub, Nov 30 2009 // 12:30 PM

area51signWith the unbridled success of this fall’s Paranormal Activity, it seemed a sure thing that director Oren Peli’s next project would be an instant pickup for the studio, and that theory has proven to be true. According to Variety, Paramount recently bought the distribution rights for Peli’s Area 51, which reportedly again utilizes Paranormal Activity’s “handicam” style of shooting. According to the trade:

“51, which completed principal photography three weeks ago, was fully financed by Incentive and the Aramid Entertainment Fund. Latter is a co-financing partner of Par’s slate on films that include the ‘Transformers’ films.

The film employs the ‘found footage’ narrative structure that Peli used in ‘Paranormal Activity’ to tell the story of three teens whose curiosity leads them to the notorious Area 51 portion of Nellis Air Force Base in the Nevada desert.”

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Posted in: Announcements · Cult Cinema · Deals and Dealmaking · Filmmaking · Movies · News · Paramount · Sci-Fi · Viral Marketing
Tagged: AFM, Aliens, Area 51, Oren Peli, Paramount, Paranormal Activity, Viral Marketing
2 comments


Brand New ‘Blur’ Racing Game Trailer

by Chris Ullrich, Oct 14 2009 // 2:00 PM

blur-racing-4

We’ve been tracking Activision and Bizarre Creations’ Blur racing game for some time here at The Flickcast. As its release draws nearer, we’re even more eager to get a chance to play it — especially when we see new trailers for the game like we have for you today. In the past the company has delivered some rather inspired videos to get you in the mood for some extreme racing action. This time is no exception.

In this latest video, you get to further check out the game and see some of “Blur’s power-ups and four-player split-screen in action.” Which, of course, sounds and looks awesome. In case you haven’t been following our Blur coverage, here’s a bit of info on the game:

“Blur is the ultimate powered-up racing experience, dropping players into heart-pumping, electrified action with multiple cars trading paint as they charge towards the finish line. Drivers careen through real-world track locations packed with fast curves, sneaky alternate routes and hair-raising jumps in over 50 licensed cars as they collect intense Power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.” I know, right?

Click through to check out the new trailer. Blur hits store shelves later this year.

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Posted in: Activision · Games · Gear · Geek · News · Video · Video Games · Viral Marketing
Tagged: Bizarre Creations, Blur, Cars, Driving, Humor, PS3, Racing, Xbox 360
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A Frightening Tale About Horror Movies In Distribution Hell

by Shannon Hood, Oct 13 2009 // 1:15 PM

paranormal-activity

It takes a lot to be a horror fan. We suffer indignities that other film fans wouldn’t dream of. Genre films are seldom screened for press, leading to frantic scrambling to get a seat at a midnight showing so that we can have that review up and ready for you, dear readers, on opening day. Regular critics scoff at our genre, and often can’t be bothered with it at all. So it rests upon those of us who are true lovers of the genre to keep you abreast of the happenings in horror-land.

Adding to my general frustration with the powers that be is the mishandling of three recent films in particular.  All the Boys Love Mandy Lane, Trick ‘r Treat, and Paranormal Activity have all gotten a rotten distribution deal in one way or another. I  asked Scott Weinberg, Managing Editor of Cinematical and Editor of Horror Squad if he was surprised that all three of these got shelved after they received good festival buzz. ”Annoyed, yes. Surprised, no. Every distributor seems to want a ‘break-out’ horror flick, but few know what to do with it once they get one,” he said

So here is the rundown on these three films.

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Posted in: Features · Horror · News · Paramount · Viral Marketing · Warner Bros · Weinstein Co.
Tagged: All The Boys Love Mandy Lane, amber heard, Anna Paquin, Brian Cox, Jonathon Levine, Mike Dougherty, Oren Peli, Paranormal Activity, Trick R Treat
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Is Twitter The New Film Critic?

by Bob Starr, Oct 11 2009 // 11:00 AM

twitter-bird

Whether you understand Twitter or not, it’s hard to argue the phenomenal success of the social web site. For those few of you who don’t know, Twitter is an online service that allows you to follow other people’s message “stream,” sharing thoughts, comments and web links 140 characters at a time. It’s sort of like instant messaging but instead of isolated conversations you’re speaking to a crowd (although, you can send messages to individuals if you want).

While it has been around since 2006, Twitter really picked up mainstream momentum this year. Moving beyond your standard web service, the social tool has become a platform for communication. Corporations and consumers alike now broadcast everything from product sales to thoughts on the latest films. It’s that last point I want to focus on.

The L.A. Times ran an interesting story about the “Twitter Effect” on movies. That being, how talking about films on Twitter may effect moviegoers and influence their movie watching choices. Take the data at face value and Twitter sounds like it may not be the smart bomb of film criticism everyone thinks it is:

“OTX did an online survey of nearly 1,500 moviegoers in mid- September, the bulk of the sample being moviegoers from age 13 to 49, the key moviegoing demographic group. When asked what was the most influential source for word of mouth, most respondents picked “family and friends and coworkers,” which scored 40%, followed by Facebook (31%), MySpace (9%), IMDB (8%), with Twitter and online message boards bringing up the rear with 6% each.”

I completely disagree. Why? Simply put, the study is inherently flawed. OTX went and separated sites like Twitter and Facebook from the “family and friends and coworkers” category which fails to recognize the fact most of the information we get from those two social sites are from family and friends and coworkers. Take that into consideration and it stands to reason Twitter is making up a portion of that 40% belonging to the other category.

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Posted in: Editorial and Opinion · Filmmaking · Movies · Viral Marketing
Tagged: Dell, Facebook, L.A. Times, Social Networking, Twitter, Viral Marketing
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‘Zombieland’ Helps Make You A Zombie

by Matt Raub, Oct 9 2009 // 5:30 PM

ZOMBIELAND_1255110123764Though Zombieland hit theaters a week ago, it’s still making headway with viral marketing on its official site. Over at the site, we’ve just stumbled across a cool new tool that is bound to get even the most timid of zombie fans excited.

Welcome to Zombify-Yourself.net where you can turn yourself into a flesh-eating member of the undead, without having to go through all the trouble of being bitten and the actual eating of flesh. The site uses a flash application to upload a picture of your choosing, and adds in great features like “bleeding eye cavity” or “missing lips” to complete your zombie look.

With Zombieland coming it at number 1 at the box office last weekend, and taking home roughly $30 million in a week, we are bound to see more from this franchise, in either a possible sequel or, if we’re lucky, a good old-fashioned Hollywood reboot.

Catch Zombieland in theaters everywhere now.

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Posted in: Columbia Pictures · Comedy · Fandom · Horror · Movies · News · Viral Marketing · Web
Tagged: emma stone, jesse eisenberg, Weblinks, woody harrelson, Zombieland, Zombies, Zombify Yourself
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Matt Damon Flips Out on Adrian Grenier

by Sebastian Suchecki, Sep 28 2009 // 3:15 PM

Picture 2Not many people seem to really enjoy the HBO original series Entourage. It has been bashed by the critic community for being “fluffy,” “uninteresting,” and “just bad,” and many fans have dropped off from the shows first season back in 2004. With that in mind, it seems that one of the main problems with the show is Adrian Grenier’s apparent lack of talent.

In a recent shoot on the set of the show, Matt Damon was directing a commercial for OneByOne.org, a nonprofit that helps people deal with conflicts like war and genocide through dialogue. In the clip, Damon is directing Grenier in a simple, 5-line speech into the camera. Adrian can’t seem to do it, and Damon loses his temper just a little bit.

Do we think this video is staged? Of course we do, but that doesn’t mean it still isn’t fun to watch Jason Bourne tell of Vinnie Chase like it’s his job. Fans of the show will also get Jeremy Piven in his Ari Gold attire trying to defuse the situation, and being unsuccessful. Check out the clip after the jump, and be warned, the language gets a bit graphic.

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Posted in: Casting · Comedy · Filmmaking · HBO · News · TV · Video · Viral Marketing
Tagged: Adrian Grenier, Entourage, HBO, Jeremy Piven, Matt Damon, Vinnie Chase
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