Probably a bit too late for it to be popular, but Comedy Central has been scraping the bottom of the “who’s funny right now” barrel with Hasselhoff and Donald Trump being the last few names to grace the Comedy Central Roast stage. Now it seems they’re still trying to catch up with the viral webgoers, as Charlie Sheen has agreed to star in his very own roast. They even have a hashtag reserved!

NEW YORK, July 5, 2011 – COMEDY CENTRAL has secured one of Hollywood’s most notorious bad boys.  The network announced today that Charlie Sheen will be the next Roastee.  The “COMEDY CENTRAL Roast Of Charlie Sheen” (#SheenRoast) will tape in Los Angeles on Saturday, September 10.

The Roast will premiere on COMEDY CENTRAL on Monday, September 19 at 10:00 p.m. ET/PT.

“You could say I’ve been providing kindling for this Roast for a while,” said Sheen.  “It’s time to light it up.  It’s going to be epic.”

The true hilarity of this whole thing is that the Roast is set to air on the debut night of Ashton Kutcher on CBS’ Two and a Half Men. Coincidence? We absolutely think not. Be sure to catch them (both) on September 19th.

After you roast the likes of Flava Flav, Pamela Anderson, Larry the Cable Guy, David Hasselhoff, and Donald Trump, where can Comedy Central possibly go from there? How about taking on Detroit-based white rapper turned americana rock star turned balladeer Kid Rock?

That’s exactly what they have planned this August, as the people who brought us the First Annual Comedy Awards are planning on a celebrity roast to honor the rocker on hist 40th birthday.

NEW YORK, May 9, 2011 – COMEDY CENTRAL announced today that Kid Rock is set to join the likes of Donald Trump, David Hasselhoff and Pamela Anderson as COMEDY CENTRAL’s next Roastee.  During Kid Rock’s illustrious career as a performer, there has yet to be a single audience that could prepare the five-time Grammy nominee for the vicious onslaught of sharp barbs that will be thrown his way when he takes center stage for the “COMEDY CENTRAL Roast Of Kid Rock.”

The event is currently scheduled to tape on August 14th and will air shortly thereafter. No announcements have been made as to which celebrity roasters will make an appearance, but you can expect the usual gang, and probably an appearance by current touring partner Sheryl Crow.

As much as people still refuse to admit it, Despicable Me was one of the highest grossing films (prior to Potter) of 2010. Since it’s July release date, the film has grossed over $500 million worldwide. That’s not much to scoff at, and now the studio is having at it again with a brand new film called Hop.

The movie is an interesting spin on growing up, told with the help of a cocky Easter bunny, played by Russell Brand. Here’s the official synopsis.

Blending state-of-the-art animation with live action, Hop tells the comic tale of Fred (James Marsden), an out-of-work slacker who accidentally injures the Easter Bunny (voiced by Russell Brand) and must take him in as he recovers.  As Fred struggles with the world’s worst houseguest, both will learn what it takes to finally grow up.

Though the blending of CGI and live action has left a bad taste in our mouthes in the past, (looking at you, Garfield 2: Tale of Two Kitties), this could prove to be a change in pace, as Illumination Entertainment, the studio behind Despicible Me is taking the reins from here.

Check out the very first trailer after the jump and catch Hop in theaters on April 1st.

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Welcome to this week’s On the Radar where we delve into all corners of the entertainment, tech and geek Internets for news, views and whatnot that may have escaped our regular coverage this week. Let is know if we missed something interesting. Otherwise, on to the links!

• Have you seen this Emmy Winning Star Wars Fan Film?

• In Star Trek: the Next Generation casting news we wonder WHO could have been Geordi LaForge?

• We love robots, but we can’t stop simultaneously laughing and shaking our heads when we watch this video.

• Here’s some of the coolest looking custom consoles we’ve never seen. Jealous? Hell yes.

• Apparently, girls were pissed at the director of The Human Centipede during casting when they read the script. Are we surprised? No. Have you seen the movie?

• Quentin Tarantino will get his very own Friar’s Club Roast. It’s certainly a better idea than Flava Flav or Hasselhoff. Although, that Hoff one was pretty damn funny.

• Football could have something to do with everyone in the country Tivo’ing this year’s Oscars. What?

• In case you were wondering (or worried about your own problem) here’s a list of the 12 heaviest drinkers in the history of TV. Not on the list? It’s probably because you’re not famous and nobody cares.

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Remember when roasts used to mean something? Back in the days when names like George Burns and Jack Benny would get together and tear apart a member of the New York Friars’ Club, then a prestigious group of comedians and actors?

Unfortunately, a few other people liked the idea as well, and have decided to run with it in a string of “roasts” for such names as Pamela Anderson, Flava Flav, and Joan Rivers. These picks are painfully easy targets, which turns the concept of a roast into an “acceptable two hours to make fun of you, and you can’t be mad about it.”

Don’t get us wrong, there have been a few choice guests, including Bob Saget, William Shatner, and Denis Leary, but the newest pick of David Hasselhoff has proven that the network is really scraping the bottom of the D-List barrel.  The Hoff doesn’t seem to be in on the joke, as he still thinks these events carry as much prestige as they used to.

“I’m honored that COMEDY CENTRAL is going to get ‘Hoff’ on me,” said David Hasselhoff. “I have always been a major fan of Roasts, dating back to the days of the ‘Dean Martin Celebrity Roasts.’ Laughter is the best medicine. Bring it on! I’m ready to take the heat.”

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