As summer dies down with explosive fire power and spiritual journeys to other lands, I recall the glorious action fest that was The Expendables. In turns out Julia Roberts has nothing on protein packed men with a mission on their minds. My female counterparts have voiced their love of meaty men in droves and unexpectedly taken away business from Julia’s love fest. Nearly 40 percent of The Expendables‘ audience was women. X-Men Origins: Wolverine‘s audience raked them in as nearly 50 percent of the audience was female. It seems women have tired of the boys akin to Michael Cera and instead jones for something with a little more muscle. Stallone should have learned the key to Hugh Jackman’s success to driving women in throngs- taking off his shirt.

I hear Hugh gave up his lead in Avon Man to start his insane work-out to become the ferocious mutant once again. If you take months upon months to beef up like these 80‘s action legends did, you’d think they’d want to show it off. Plus, wasn’t it super hot in Louisiana and Brazil where The Expendables shot? It was like 100 degrees with 100 percent humidity. Stallone couldn’t have been the only one who was feeling the heat.  Take off those shirts and up your female movie-going audience to 51 percent.

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Congrats to all those who have made it past Comic-Con’s endless Hall H lines, sat through countless hours of the studio’s pleading with you to buy movie tickets, and made it back home in one, tired piece. What awaits you is a month filled with the studio’s last line of blockbuster attack ads until the holiday season.

Fear not, as the lines will be vastly shorter than the wait for Eclipse. Instead of emos and soccer moms in “Team Edward” T-shirts, you’ll find yourself beside teenage boys who watch Rocky V on their Evos while waiting for The Expendables.

Curiously, the generals of Universal and Lionsgate both decided to fire missiles into the 13-30 years old guys camp. With the troops dispersing, you should be able to deftly maneuver yourself to the safety of a comfy recliner at the multiplex.

My advice, do like Julia Roberts and Eat some buttery popcorn, Pray for a film worth the ticket price, and Love the below reviews. Let’s check out what’s in store for us in August.

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This weekend, the movie going masses will be split into three camps. Some will be buying tickets for Julia Roberts’ new film Eat, Pray, Love while the younger generation will be headed to Scott Pilgrim vs. The World. That leaves the rest of us to go see the biggest collection of action stars together for the first time in one film. You know it as The Expendables.

The film’s premise isn’t all that important considering what most people are probably seeing the movie for. However, if you do care about that sort of thing the film is basically about a group of renegade mercenaries who uncover a international plot that they are called in to take down. The film is written by, directed by, and stars Sylvester Stallone and also includes some of the biggest names in action cinema. Here’s a brief list:

Arnold Schwarzenegger, Bruce Willis, Steve Austin, Jason Statham, Dolph Lundgren, Jet Li, Terry Crews, Randy Couture, Mickey Rourke, & Eric Roberts. Not bad, right?

We’ve got a brand new clip from the film in which Sly and Statham argue about which is faster: Sly’s bullets or Statham’s throwing knives. Check out the clip after the jump and catch The Expendables in theaters this Friday. You know you want to.

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Now that Inception is far behind us, there’s one more film slated for release this year that we can’t wait to see. Of course, that film is Stallone’s action masterpiece The Expendables. The cast alone is enough to bring in most passerby’s, but we fans of the film genre only need to hear the names Arnold, Bruce, and Sly in order to pre-order our tickets.

The casting alone is proof that Stallone is making this film for fans of the genre, and anyone else caught in the crossfire is OK, too. With that in mind, Lionsgate has done a neat new viral ad to promote the film on YouTube. Unlike the last viral web spot we’ve seen for the film, which called for us to prove our manhood by buying a ticket, this one is official and actually sanctioned by Lionsgate. Still, they’re both pretty awesome.

Be sure to check out the full video over at YouTube, and make sure you’ve got about 2 minutes to kill, because there’s no pausing allowed. With this kind of ad possible over at Youtube, you can expect to see plenty of studios taking the chance and trying out viral marketing for the first time.

Expendables is set to hit theaters on August 13th, and stars Sly, Bruce Willis, Jason Statham, Jet Li, Terry Crews, Randy Couture, Steve Austin, Mickey Rourke, Arnold Schwarzenegger, and Dolph Lundgren.

The fan with knowledge of video editing is a marvelous creature. They are just like the rest of us, but they are able to show their love and geekdom off by producing some pretty high quality viral videos, thus creating an infitine loop of fans and enjoyment.

The Monocular Group, who also brought us the famed 2012 retro trailer last year are at it again, and this time they are sending out a call to arms for men everywhere to go see The Expendables on August 13th.

The trailer takes a pretty strong stand against the state of Hollywood lately, and points out that Expendables, which can easily be considered the quintessential “guy movie”, will be opening against the film adaptation of Eat Pray Live starring Julia Roberts. Basically (according to the message of the trailer) if you are a “real man”, you’ll go see The Expendables that weekend, and help it beat out the alleged “chick flick”.

Check out the fun fan trailer after the jump, and be sure to live up to it’s directions and catch Stallone’s The Expendables on August 13th.

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Back when we heard that Stallone called upon his old Planet Hollywood buddies Arnold Schwarzenegger and Bruce Willis to make a cameo in his upcoming tough guy extravaganza The Expendables, we were all taken back a bit. This would be the first time that all three actors, who basically set the bar for action films in the 80s and 90s, would be on screen at the same time.

While we were a tad skeptical how they would pull it off, we figured they would find a way around the scene by potentially having one or both actors shoot their scenes in a different location, and later splicing them together. Well, with the newest trailer hitting the web yesterday, we got our answer, and it looks awesome.

The film is about a group of renegade military operatives (not to be confused with The Losers or The A-Team) who face the biggest threat they’ve ever encountered. Written and Directed by Sylvester Stallone, the film also stars Jason Statham, Mickey Rourke, Dolph Lundgren, Terry Crews, Jet Li, Steve Austin, and Eric Roberts.

Check out the newest trailer after the jump, and catch The Expendables in theaters on August 20th.

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Though the term “bootleg” gets thrown around often in a negative light when it comes to the internet, sometimes it can be the only way to see footage from one of the most buzzed about films in production today. Of course, that film is Sylvester Stallone’s The Expendables.

The action packed film stars Stallone, Jason Statham, Steve Austin, Randy Couture, Jet Li, Dolph Lundgren, Mickey Rourke, Terry Crews, Eric Roberts, with special cameos from Bruce Willis and Arnold Schwarzenegger. The phone-shot trailer, shot in a theaters in Venice, shows off some of the action and comedy that we can expect to see in the film.

Check out the trailer after the jump, and enjoy the line “Bring it, Happy Feet!” from a yelling Sly.

The Expendables hits theaters August 20th of next year.

UPDATE: Well, that didn’t take long. The trailer is now gone. We’ll try to find another link.

Update 2: Here’s another link. Get it while its hot.

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