‘The Expendables’ Goes Viral And Blows Up YouTube

Now that Inception is far behind us, there’s one more film slated for release this year that we can’t wait to see. Of course, that film is Stallone’s action masterpiece The Expendables. The cast alone is enough to bring in most passerby’s, but we fans of the film genre only need to hear the names Arnold, Bruce, and Sly in order to pre-order our tickets.

The casting alone is proof that Stallone is making this film for fans of the genre, and anyone else caught in the crossfire is OK, too. With that in mind, Lionsgate has done a neat new viral ad to promote the film on YouTube. Unlike the last viral web spot we’ve seen for the film, which called for us to prove our manhood by buying a ticket, this one is official and actually sanctioned by Lionsgate. Still, they’re both pretty awesome.

Be sure to check out the full video over at YouTube, and make sure you’ve got about 2 minutes to kill, because there’s no pausing allowed. With this kind of ad possible over at Youtube, you can expect to see plenty of studios taking the chance and trying out viral marketing for the first time.

Expendables is set to hit theaters on August 13th, and stars Sly, Bruce Willis, Jason Statham, Jet Li, Terry Crews, Randy Couture, Steve Austin, Mickey Rourke, Arnold Schwarzenegger, and Dolph Lundgren.

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