In the never ending quest for the perfect release schedule for big movies, studios often shift dates around in an effort to one-up the competition or, in some cases, counter-program so their movie is the only one of its genre coming out on a particular weekend. Other times, studios make changes that seem deliberately to undermine other movies. Case in point is today’s switch of Marvel Studios’ Thor movie from the original date of May 20, 2011 to May 6, 2011.
You may wonder why this is significant? Well, this is the same weekend that Spider-Man 4 is supposedly going to be released by Sony. Although, with the troubles the film is supposedly going through, it may end up getting the date pushed. Still, its a pretty interesting move on Paramount’s part.
Although this move does appear, at least on the surface, as an act of internal rivalry, the report states that Paramount simply did not want to wait on an “official” release date change for Spider-Man 4 in case other studios tried to get there first. This way, a Marvel movie still has a slot on the opening weekend of Summer. Makes sense I guess.