As if it was ever in question, Dreamworks was so pleased with the results that How To Train Your Dragon has brought in over the past month, pulling in nearly $400 million worldwide, that they are already gearing up for a sequel.
As if the films monetary success wasn’t enough, in an unprecedented turn of events, the film had a resurgence in popularity 4 weeks after it’s initial release, picking up the #1 spot over Warner’s The Losers and Lionsgate’s Kick-Ass. In a recent press release from Dreamworks CEO Jeffrey Katzenberg, they seem to be pleased with the results of the film, and believe that it was all thanks to the 3D medium.
2010 is off to a strong start, thanks in large part to the performance of ‘How to Train Your Dragon,’ which – having grossed nearly $375 million to date in worldwide box office – has become DreamWorks Animation’s next franchise. We plan to release the sequel theatrically in 2013.
3D continues to have a tremendous impact on the industry at large and we are now looking forward with great anticipation to bringing ‘Shrek Forever After,’ the final chapter in our beloved ‘Shrek’ series and the first in 3D, to audiences across the globe next month.
So there you have it. Dreamworks seems quite pleased with themselves, and rather than wait to see how the film fares against this summer’s blockbusters like Iron Man 2 or Robin Hood, they are cutting their losses and planning on the next film already.
You can also expect to see just about every upcoming Dreamworks animated (and probably live action) film to embrace 3D technology over the next 5 years.