Here we are, week 3 into a seemingly never-ending summer of huge named blockbusters, and the first film to come close to $100 million in the domestic box office is the fourth installment of Pirates of the Caribbean: On Stranger Tides.
With a budget of nearly $250 million, the film opened wide this weekend to over 4,100 screens across the country and pulled in an estimated $90.1 million since Friday. Not to mention its overseas numbers, which totaled in over $250 million worldwide.
Coming in behind the film, Bridesmaids only went down $4 million from last weekend’s $26 million to an estimated $21 million. This is a perfect example of word-of-mouth helping a film out, as the marketing normally dies down after the first weekend of a film’s release.
Doing less impressive, Paramount’s Thor lost half of its totals from last weekend, bringing it in at third with an estimated $15.5 million. Worry not, however, as the film has brought in nearly $400 million worldwide since its release date.
Also opening this weekend was Woody Allen’s new film, Midnight in Paris, which only opened to an estimated gross of $575,000.
Next weekend, we expect to see the sparks fly, as both Dreamworks’ Kung Fu Panda 2 and Warner Bros’ Hangover 2 hit theaters on Thursday (for some reason), which should make a pretty big dent in both the family and young adult demographics.