The idea of viral marketing is an illusive and mysterious beast to master. Disney has been vying for the attention of the masses with their viral campaign to promote the upcoming Muppet movie, and we have a sneaking suspicion MGM and Columbia are trying to do the same with an alleged “leaked” red band trailer for David Fincher’s remake of The Girl with the Dragon Tattoo.
The film is the beginning of a series of films based on Stieg Larsson‘s Millenium Series which were adapted into successful Swedish films. Fincher is now taking a swing at the source material with his own adaptation. Here’s the breakdown of the film’s synopsis.
Forty years ago, Harriet Vanger disappeared from a family gathering on the island owned and inhabited by the powerful Vanger clan. Her body was never found, yet her uncle is convinced it was murder and that the killer is a member of his own tightly knit but dysfunctional family. He employs disgraced financial journalist Mikael Blomkvist and the tattooed, ruthless computer hacker Lisbeth Salander to investigate.
When the pair link Harriet’s disappearance to a number of grotesque murders from almost forty years ago, they begin to unravel a dark and appalling family history. But the Vangers are a secretive clan, and Blomkvist and Salander are about to find out just how far they are prepared to go to protect themselves.
Fincher’s film stars Rooney Mara, who is expected to skyrocket into stardom with this franchise. Check out the trailer after the jump.