Amazon Launches Web-Based Kindle Cloud Reader

With all the ways available to be entertained and pass the time, people still like to read. In fact Amazon is betting you’ll want at least one more way to read eBooks you’ve purchased from them and have today debuted a brand new way to do it: the web-based Kindle Cloud Reader.

This new service provides users with access to their entire Kindle library using Chrome or Safari on Mac, PC, Linux and the Chromebook. Kindle Cloud Reader is also optimized for the iPad and offers a caching feature for offline reading, which is nice.

To get started, go to http://read.amazon.com and, when prompted, install the required plug-in. That’s pretty much it. I gave the service a try late last night and liked it. It’s another great way to read your Kindle content if you don’t have your ipad or Kindle handy.

Although, I still prefer the Kindle for reading or, in a pinch, the iPad Kindle App. Still, it’s nice to see Amazon continuing to innovate in this area and also potentially find ways to get around Apple’s sometimes difficult iTunes Store rules. Can’t blame them for that.

For more details, click through for the full press release.

Introducing Kindle Cloud Reader

Read over 950,000 Kindle books in your web browser – no download or installation required

Based on HTML5, Kindle Cloud Reader optimizes for the platform you’re using and automatically stores your latest book locally for offline reading

Instant Books – no waiting for a download, start reading the book immediately, offline or online

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN) – For over two years, Amazon has been offering a wide selection of free Kindle reading apps that enable customers to “Buy Once, Read Everywhere.” Customers can already read Kindle books on the largest number of the most popular devices and platforms, including Kindles, iPads, iPhones, iPod touches, PCs, Macs, Android phones and tablets, and BlackBerrys. Today, Amazon.com announced Kindle Cloud Reader, its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their web browser – online or offline – with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them. Kindle Cloud Reader with its integrated touch optimized Kindle Store is available starting today for Safari on iPad, Safari on desktop and Chrome at www.amazon.com/cloudreader.

“We are excited to take this leap forward in our ‘Buy Once, Read Everywhere’ mission and help customers access their library instantly from anywhere”

“We are excited to take this leap forward in our ‘Buy Once, Read Everywhere’ mission and help customers access their library instantly from anywhere,” said Dorothy Nicholls, Director, Amazon Kindle. “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using – from Chrome to iOS. To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”

Features of Kindle Cloud Reader include:

An immersive view of your entire Kindle library, with instant access to all of your books
Start reading over 950,000 Kindle books instantly within your browser
An embedded Kindle Store optimized for your web browser makes it seamless to discover new books and start reading them instantly
New Kindle Store for iPad is built from the ground up for iPad’s touch interface
Your current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time
Receive automatic software updates without the need to download new software
Select any book to start reading, customize the page layout to your desired font size, text color, background color, and more
View all of the notes, highlights, and bookmarks that you’ve made on other Kindle apps or on Kindle
Sync your last page read across your Kindle and free Kindle apps so you can always pick up where you left off
Kindle Cloud Reader is available for Safari on iPad, Safari on desktop and Chrome starting today. Kindle Cloud Reader on the iPad is optimized for the size and unique touch interface of iPad. Without even leaving the app, customers can start shopping in the Kindle Store and will find a unique and immersive shopping experience built specifically for iPad’s Safari browser.

Kindle Cloud Reader will be available on additional web browsers, including Internet Explorer, Firefox, the BlackBerry PlayBook browser, and other mobile browsers, in the coming months.

Amazon.com customers can start reading their Kindle books immediately using Kindle Cloud Reader at www.amazon.com/cloudreader.