One of the biggest enigmas in the crowded summer blockbuster season is how will the average movie goers take a rebooted Spider-Man so close to the success of the Raimi trilogy. How the reboot is received is going to be an important indicator for the longevity of the comic book movie as we know it.
In the last decade comic book films have rewritten a lot of the rules for how major franchise movies act in cinemas, pretty much demolishing the previous axiom that sequels suffer from standard diminishing returns. Now the success of an event film has much more to do with the reception of the previous film in the series and over all franchise health.
This summer brings two old comic book standards to the big screen, the team-up and the reboot. If these are successful it could signal to other studios that movie going public is keen on these characters, and will show up for a good film starring them even if the story is going back to the beginning.
So a lot is at stake, and as such the marketing push for The Amazing Spider-Man has been going strong for awhile now, keeping ole web head in our minds during the spring and early summer event film season. The newest bit of advertising is a brand new poster featuring some battle damaged Spidy. A really great, simple image that is reminiscent of the Raimi era character posters, while still feeling very much a part of the new tone for the series.
You can check out the full poster after the jump.
The slashes across the chest are rather brutal, and the up close the texture on the suit works better than it has in past posters and images.