Apple's World Wide Developer Confrence Kicks Off Today at 10AM

Apple’s World Wide Developer Confrence Kicks Off Today at 10AM

apple-wwdc-logo09At The Flickcast we’re big fans of all things made by Apple. From Mac computers to iPods to the iPhone to Apple TV, we think Apple has its proverbial stuff together and makes some of the most innovative, interesting, useful and fun technology around. They are also a company fond of keeping secrets and don’t like to talk about new products until they absolutely have no other choice. Fortunately, there are a couple of times a year when Apple is forced to show its hand and talk about those new and upcoming products. The World Wide Developer Conference in San Francisco is one such time.

Today at 10 AM Pacific, the WWDC kicks off with a keynote address by Phil Schiller, Apple’s senior vice president of Product Marketing. During this address he will undoubtedly talk about such products as Mac OS X and the upcoming update to the iPhone’s software.

He may also mention a new version of the iPhone hardware sometime during the keynote. No matter what he ends up saying, its always pretty interesting to find out what Apple’s got up its sleeve. Also, whatever happens, we will definitely be talking about it during The Flickcast this week, so look for that brand new episode on Wednesday.

Finally, for all your WWWDC keynote coverage during the actual event, be sure to check in with my colleagues over at The Unofficial Apple Weblog. They’ve got it covered. Who knows, I may drop by over there as well.

Here’s the official word from Apple about the WWDC via press release (After the jump, of course).

Apple Worldwide Developers Conference to Kick Off with Keynote Address on Monday, June 8

CUPERTINO, Calif., May 13 /PRNewswire-FirstCall/ — Apple® will kick off its annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 8 at 10:00 a.m. A team of Apple executives, led by Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the keynote. WWDC will offer in-depth sessions on both iPhone™ OS 3.0, the world’s most advanced mobile operating system, and Mac OS® X Snow Leopard™, an even more powerful and refined version of the world’s best desktop operating system and the foundation for future Mac® innovation.

“Last June, we gave developers an early look at the powerful new technologies that form the underpinnings of Mac OS X Snow Leopard,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering. “At WWDC, we will be giving our developers a final Developer Preview release so they can see the incredible progress we’ve made on Snow Leopard and work with us as we move toward its final release.”

Snow Leopard and Mac technical sessions will showcase hundreds of refinements to the operating system and dive deep into its new technologies including a 64-bit architecture, QuickTime® X, next-generation multicore and GPU processor support, and amazing new accessibility technologies. iPhone OS 3.0 technical sessions will cover introductory and advanced concepts to help developers get the most out of the iPhone OS 3.0 SDK and over 1,000 new APIs available for iPhone OS 3.0.

WWDC also offers attendees the unique opportunity to work side-by-side with Apple engineers to solve code-level issues, gain insight into development techniques and get expert advice on interface design.

Other activities at Apple’s WWDC 2009 include:

· more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating iPhone OS 3.0 and Mac OS X technologies;

· over 1,000 Apple engineers presenting the latest in Apple technologies and providing one-to-one direction in hands-on labs; and

· the opportunity to connect with thousands of fellow iPhone and Mac developers from around the world.