Because I’m a big fan of Hulu, if true, the news that the service will begin charging viewers is very disappointing. Of course I realize that things cannot always be free, nor should they always be free. However, Hulu already has ads during its programming so it isn’t really “free” for the viewer. In many ways its just like broadcast television, only on the Internet.
My favorite part of the article, though, is the quote from News Corp.’s Deputy Chairman Chase Carey who said of the service: “I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” he said.
I guess he’s never actually visited the Hulu website and seen the ads? And really, who doesn’t love corporate speak? What he’s saying is that we won’t appreciate the value of something free until we pay for it? Sure, that makes sense.
Although, I guess in one way it is true. Once Hulu starts charging for content I, and I’m sure many others, probably won’t be watching its content anymore. So, it that respect I guess I will appreciate the value of it. . . once its gone.