New Report Shows Significant Android Market Share Gain

A new report from comScore on U.S. Mobile Subscriber Market Share reveals some interesting statistics for both domestic cell- and smart-phone users. For fans of Google’s open-source Android Platform, the good news is that Android is continuing to grab ever-larger shares of the U.S. smartphone market. With the sheer number of outrageously great Android-based smartphones being released in 2010, it makes sense that devices based on Google’s OS would jump a healthy 4.0% over the previous period.

Over 234 million Americans age 13 and older are currently using mobile devices and comScore’s report ranked mobile equipment manufacturers (OEMs), smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers, and finally mobile content usage (how mobile device owners used their devices).

In terms of top manufacturers of mobile devices, manufacturer Samsung ranked as the top OEM with 22.4 percent of U.S. mobile subscribers, up one percentage point from the preceding three month period. LG ranked second with 21.5 percent share, followed by Motorola (21.2 percent share), RIM (8.7 percent share, up 0.5 percentage point) and Nokia (8.1 percent share).

Of all mobile device users, 49.1 million people in the U.S. owned smartphones during the three months ending in May, up 8.1 percent from the corresponding February period. RIM, with their business-friendly Blackberry phones was the leading mobile smartphone platform in the U.S. with 41.7 percent share of U.S. smartphone subscribers, followed by Apple with 24.4 percent share and Microsoft with 13.2 percent.

Google saw significant growth during the period, up 4.0 percentage points to capture 13.0 percent of smartphone subscribers, while Palm rounded out the top five with 4.8 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

Perhaps most interesting within comShare’s report, is the section proving details on how mobile users used their phones. 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, web browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points).

Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Be sure to see our previous coverage on the Droid Incredible and Droid X, as just two examples of outstanding Android-powered mobile devices.

Do you have an Android phone, which model, and how are you liking it?

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