At first, Hulu seemed like a great idea and many trumpeted it as a new way to watch TV programming. Now, Hulu is up for auction and looks to be in real trouble.
As if that wasn’t bad enough, bidders don’t seem to be coming out of the woodwork to buy the online network and the deadline for bidders has been extended to this Friday. At the moment, companies like Yahoo, Google and Amazon are among those looking closely at the online streaming video service owned by News Corp, Disney, Comcast and Providence Equity Partners.
However, that doesn’t mean any of those companies have actually decided to move forward with a bid. They haven’t. Still, with bids expected to be as high as $1.5 billion-$2 billion, things may not be over for Hulu just yet.
Although, even if one of the companied does bid and Hulu is sold, that doesn’t mean it wil continue in its present form. Given the current state of its business, chances are it probably won’t. In fact, I would be surprised to see Hulu in existence in another three years.
