Box Office: ‘The Help’ Pulls Off Another Winning Weekend

So it turns out America is a huge fan of heartwarming tales about maids, as indie comedy The Help managed to steal the show once again, claiming the #1 spot for the second time in 3 weeks.

The film has grossed nearly $100 million domestically, and is still growing in popularity, as it beat out Colombiana, Guillermo del Toro’s Don’t Be Afraid Of the Dark and Paul Rudd’s attempt at a quirky indie comedy with Our Idiot Brother, bringing in a total of $14.3 million this weekend.

Coming in second is Luc Besson’s Colombiana, which only managed to bring in $10 million (a quarter of the film’s budget) in the domestic box office this weekend.

Just after that film, the first big horror film of the late summer/early fall season, Don’t Be Afraid of the Dark, was unable to open big enough to scare the masses, as the film barely managed to break $10 million this weekend, coming in just shy of $9 million.

Finally, Rudd’s Our Idiot Brother exceeded expectations, as it opened in the black, just $1.5 million over its estimated $5 million production budget. Maybe the new winning strategy is just to make cheap films? It seems America is a bit burnt on big-budget flicks.

Next weekend, some more horror to shake things up, as Apollo 18 and Shark Night 3D hit theaters to attempt to kick those maids off of the throne they currently covet. We shall see who comes out on top!

    %d bloggers like this: