I’m not sure what it is about movie marketing these days. For some reason, studios seems determined to hide elements of a film when putting together trailers and other marketing materials.
It’s almost as if they’re afraid to reveal anything for fear of alienating some segment (or all) of a film’s potential audience. In truth, that’s probably pretty close to the reality.
Such is the case with Disney’s upcoming film John Carter. It’s painfully obvious from the trailers released so far that Disney marketing has no idea how to sell this film. In fact, I’d wager the first trailers have done little to entice potential viewers into the theaters.
Personally, I’ve found them to be dull, uninspired and tending to focus on elements making this film pretty much look like every other Disney film released in the last ten years. Fortunetely, for those of us who are fans of the books and want this movie to succeede, others have stepped up to help.
Enter YouTube user John Carter Files. They’ve taken it upon themselves to make a trailer for the film and after watching it I’m sure you will agree it’s so much better than any of the “official” ones Disney should give these guys a job immedietly and leave them alone to do their work.
Check it out after the break. Look for John Carter to hit theaters on March 9.
