Well, well, how things are changing. Not to be left behind as the paradigm shifts from traditional cable and satellite networks towards what paid subscription services like Apple, Hulu and Netflix are doing, YouTube today announced the first channels that it will offer via monthly subscriptions.
Following a 14-day free trial period, channels such as Sesame Street, Baby First Plus, Cars.tv, HD Net, Coreman’s Drive-In and UFC Select will be available for monthly fees raging from $2.99/Month to as little as $.99/Month. Payment will be accepted via credit card or Google Wallet.
According to the announcement, some of the programs will feature ads, but a majority won’t, with most of the content being available as on-demand. Google will reportedly collect about 45% of the subscription ad revenue.
While this list of channels and programming is not that extensive yet, Google expects other channels and networks to launch subscription services on YouTube soon and will roll them out over the coming months. For the full list of content available now, go here.
With the current amount and diversity of content, it will be very interesting to see if people actually decide to subscribe to some of these channels or wait until there’s more to choose from. Will this development end up being the digital straw that breaks the virtual camels back and starts the mass exodus from more traditional cable and satellite providers? It just might be.