With Instant Netflix making itself readily available on both the Playstation 3 and Wii without the use of a disc this week, there have already been some major leaps made in the world of streaming. Netflix has already projected that the last quarter of their yer will see more streaming customers than disc users.
With projections like that, action is required.
Until now, Netflix users who want to stream have been tethered to a disc-subscription plan, which means that the only way to get Instant Netflix is by subscribing to at least their lowest disc-subscription plan of one disc at a time, for a limited time. The company plans to change that by the end of the year. From the LA Times.
The company last month started offering a streaming-only service in Canada for $7.99 per month. Hastings said success there has led Netflix to test an identical offering in the U.S. If the test fares well, all consumers will be able to sign up for streaming-only service. Chief Executive Reed Hastings did not identify a price, but it is likely to be the same as it is in Canada.
It’s also noted that this won’t effect their current subscription plans, only annex a new plan at the bottom of the scale to accommodate those users who only plan to watch movies and TV shows via their computer or streaming device.
This plan could very well be the nail in the coffin for competitors like Blockbuster, who have yet to corner the streaming market. Could this be the first movement in a series of events that lead to the death of physical consumer media? Or will instant streaming be another fad like LaserDiscs? Sound off!