WB Toying with Plans to Develop ‘Lego’ Pic

With the success of G.I. Joe and Transformers: Revenge of the Fallen this summer, toy-based movies are hot properties in Hollywood. Variety is reporting that Warner Bros. is the latest studio to jump on the bandwagon and is planning to develop a movie around Lego and its iconic building blocks.

Scribes Dan and Kevin Hageman are penning the script for a family comedy that will mix live action and animation. The plot is under tight wraps, but has been described as an action adventure set in a Lego world. Dan Lin (Sherlock Holmes) will produce.

In the past, execs at Lego have turned down many development ideas to protect their brand. To date, Lego has made only a series of direct-to-DVD animated movies based on its Bionicle line.

But the company sparked to Lin and the Hageman brothers’ embrace of core values Lego desired in a film, especially “a fun factor, creativity and that imagination has no boundaries,” Lin explained. The film has been in development for more than a year, with the scribes and producers making trips to Denmark to work with Lego’s execs on the concept.

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