As reported by Comic Book Resources, Marvel Comics has issued a press release stating that for every 50 copies of unsold DC Comics revolving around their recent Blackest Night ring promotion, retailers will be sent a rare Deadpool-centric variant for Siege #3, the publisher’s current event series. Requesting the covers of the unsold issues only, Marvel claims this initiative was put in place to “provide assistance to comic retailers in 2010.”
It should be noted that Diamond Distributors is not involved in this trade promotion, and should not be contacted for information regarding it. Marvel did provide all of the relevant information within the press release (which can also be found below), and further questions can be directed to firstname.lastname@example.org.
All submissions must be received at the Marvel office by Tuesday, February 16, 2010.
STRIPPED COVERS TO BE SENT:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League of America #39
ADDRESS TO SEND SUBMISSION:
Marvel Entertainment, LLC
417 Fifth Avenue, 10th Floor
New York, NY 10016
INFORMATION TO BE INCLUDED WITH SUBMISSION:
Diamond Account Number
List of stripped covers being returned and their quantities
Sal LoriaJanuary 19, 2010 at 6:04 am
To be fair, Joe, this little exchange initiative by Marvel isn’t compulsory; the ultimate decision is on the retailers themselves on whether or not to participate. Having said that, yes, there are those within the comic industry/community that don’t appreciate Marvel’s attempt to “help the retailers.” While I don’t see DC Comics issuing some sort of program in retaliation, I’m sure that this offering from Marvel won’t be forgotten any time soon.
Thanks for your comments, Joe!
JoeJanuary 18, 2010 at 8:30 pm
Man, I have hated a lot of the things Marvel has been doing for the past four years I think. A lot of it stems because of the big hug concepts they put forth that don’t go anywhere. The biggest one was actually Spider-man’s unmasking. Yes, that one. The one where there was no point and despite the fact that it got press was never intended to be much of a story because of two reasons 1) JMS and the EIC only wanted to promise things to people and then get Spider-man unmarried and 2)They want to promise things just to get hype. This led to the actual destructionof the character. Now, he’s the worst person in the world, he isn’t worth anything. Now it’s just garbage they put out three times a month and the damage is irrecoverable. It’s just a whole lot of nothing. Just like this stunt.
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