'Valentine's Day' Means Big Bucks At The Box Office

‘Valentine’s Day’ Means Big Bucks At The Box Office

Doh! Women flexed their box office muscles once again and helped boost the bland Valentines Day to a record breaking weekend.  Silly Hollywood, when will you learn?

First we had New Moon, then last weekend Dear John, and now Valentine’s Day. Each time a movie that has a largely female demographic wins the weekend, all the trades are SHOCKED to find out that women go to the movies.

Each time, I read that there will be a onslaught of female centric movies green lit by the studios.  And, it never happens.  I must say I am not completely proud of what my sisters choose to spend their box office dollars on (before you boys snicker, might I remind you of G.I. Joe, and Transformers), but it is interesting to note  this possible shift in marketing.

Three day totals for Valentine’s Day are around $52 Million, making it the highest grossing movie ever for a President’s Day weekend. Women weren’t the only ones in the mood for movies this weekend. Percy Jackson and the Olympians: The Lightning Thief made a very respectable $31 Million over the weekend, and Benicio Del Toro’s The Wolfman took a bite out of the box office to the tune of $30 Million (sorry, that was a terrible pun.)

Avatar took a tumble to the number four position this weekend, but a $22 Million gross is still quite astonishing for its ninth week in release.  Dear John dropped about 50% from its opening weekend, which is average, and earned an additional $15 Million.

The action movies Edge of Darkness, and From Paris, With Love both are shaping up to be box office disappointments.  Edge of Darkness has only made $36 Million in three weeks (with a budget of $80 Million), and From Paris now stands at $15 Million after two weeks.